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07
Features
AI Content
07
Features
AI Content
Within each use case and job, what features might help them achieve their goals?
Problem domain
Account setup and onboarding
Account setup and onboarding
p
6
Use case
Creating an account
Creating an account
p
1
Job
Sign up with email or phone
Sign up with email or phone
4/4 features
Job
Pick a username
Pick a username
4/4 features
Job
Verify the account
Verify the account
4/4 features
Job
Sign back in on a returning visit
Sign back in on a returning visit
4/4 features
Job
Choose how to sign up
Choose how to sign up
4/4 features
Job
Provide the minimum required details
Provide the minimum required details
4/4 features
Job
Confirm and secure the account
Confirm and secure the account
4/4 features
Use case
Setting up a profile
Setting up a profile
p
2
Job
Add a profile photo
Add a profile photo
4/4 features
Job
Add a name and bio
Add a name and bio
4/4 features
Job
Set profile privacy
Set profile privacy
4/4 features
Job
Add a profile photo
Add a profile photo
4/4 features
Job
Add a name and short bio
Add a name and short bio
4/4 features
Job
Decide what to share publicly
Decide what to share publicly
4/4 features
Use case
Finding your first friends
Finding your first friends
p
10
Job
Find friends from your contacts
Find friends from your contacts
4/4 features
Job
Find friends from other networks
Find friends from other networks
4/4 features
Job
Search for people by name or username
Search for people by name or username
4/4 features
Job
Follow suggested accounts
Follow suggested accounts
4/4 features
Job
Find people you already know
Find people you already know
4/4 features
Job
Follow accounts to fill the feed
Follow accounts to fill the feed
4/4 features
Job
Confirm connections quickly
Confirm connections quickly
4/4 features
Use case
Learning the core loop
Learning the core loop
p
9
Job
Take your first photo
Take your first photo
4/4 features
Job
Apply your first filter
Apply your first filter
4/4 features
Job
Publish your first post
Publish your first post
4/4 features
Job
Enable notifications
Enable notifications
4/4 features
Job
See how capture, edit, and share fit together
See how capture, edit, and share fit together
4/4 features
Job
Take the first photo
Take the first photo
4/4 features
Job
Publish the first post
Publish the first post
4/4 features
Problem domain
Effortless capture
Effortless capture
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1
Use case
Grab-and-shoot moment capture
Grab-and-shoot moment capture
p
4
Job
Open straight to the camera
Open straight to the camera
4/4 features
Job
Catch a fast-moving subject
Catch a fast-moving subject
4/4 features
Job
Reshoot until it's right
Reshoot until it's right
4/4 features
Job
Open the camera instantly
Open the camera instantly
4/4 features
Job
Frame the shot quickly
Frame the shot quickly
4/4 features
Job
Take the photo without fiddling with settings
Take the photo without fiddling with settings
4/4 features
Job
Get automatic light and color correction applied
Get automatic light and color correction applied
4/4 features
Use case
Tricky-lighting capture
Tricky-lighting capture
p
23
Job
Dim indoor evening capture
Dim indoor evening capture
4/4 features
Job
Backlit and window-light capture
Backlit and window-light capture
4/4 features
Job
Harsh sunlight and glare capture
Harsh sunlight and glare capture
4/4 features
Job
Detect the lighting conditions
Detect the lighting conditions
4/4 features
Job
Auto-correct exposure and color
Auto-correct exposure and color
4/4 features
Job
Produce a bright, natural-looking photo without manual settings
Produce a bright, natural-looking photo without manual settings
4/4 features
Use case
Selfie and self-portrait capture
Selfie and self-portrait capture
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21
Job
Solo selfie
Solo selfie
4/4 features
Job
Group selfie
Group selfie
4/4 features
Job
Switch to the front camera
Switch to the front camera
4/4 features
Job
Frame the shot at arm's length
Frame the shot at arm's length
4/4 features
Job
Fire the shutter one-handed
Fire the shutter one-handed
4/4 features
Job
Get automatic skin and light correction
Get automatic skin and light correction
4/4 features
Use case
Everyday object and food capture
Everyday object and food capture
p
22
Job
Food and drink close-up
Food and drink close-up
4/4 features
Job
Product or item snapshot
Product or item snapshot
4/4 features
Job
Frame the object or dish
Frame the object or dish
4/4 features
Job
Focus on the close subject
Focus on the close subject
4/4 features
Job
Auto-correct color so it looks true and appealing
Auto-correct color so it looks true and appealing
4/4 features
Use case
First-time capture and onboarding
First-time capture and onboarding
p
3
Job
Grant camera access
Grant camera access
4/4 features
Job
Take the first photo
Take the first photo
4/4 features
Job
Grant camera access
Grant camera access
4/4 features
Job
Land on a working camera immediately
Land on a working camera immediately
4/4 features
Job
Take a first photo successfully
Take a first photo successfully
4/4 features
Job
See the automatic correction result right away
See the automatic correction result right away
4/4 features
Problem domain
In-app beautification and editing
In-app beautification and editing
p
2
Use case
One-tap filter polish
One-tap filter polish
p
6
Job
Browse the filter row
Browse the filter row
4/4 features
Job
Preview before committing
Preview before committing
4/4 features
Job
Revert to the original
Revert to the original
4/4 features
Job
Dial filter strength
Dial filter strength
4/4 features
Job
Browse available preset looks
Browse available preset looks
4/4 features
Job
Preview a filter on the actual photo
Preview a filter on the actual photo
4/4 features
Job
Apply the chosen look with one tap
Apply the chosen look with one tap
4/4 features
Job
Compare the edited photo against the original
Compare the edited photo against the original
4/4 features
Use case
Automatic light and color correction
Automatic light and color correction
p
5
Job
Fix a dark or backlit shot
Fix a dark or backlit shot
4/4 features
Job
Warm up dull colors
Warm up dull colors
4/4 features
Job
Correct exposure automatically
Correct exposure automatically
4/4 features
Job
Balance color automatically
Balance color automatically
4/4 features
Job
Rescue a photo taken in poor light
Rescue a photo taken in poor light
4/4 features
Use case
Simple manual tweaks
Simple manual tweaks
p
24
Job
Adjust brightness
Adjust brightness
4/4 features
Job
Adjust contrast
Adjust contrast
4/4 features
Job
Adjust warmth
Adjust warmth
4/4 features
Job
Adjust brightness manually
Adjust brightness manually
4/4 features
Job
Adjust contrast manually
Adjust contrast manually
4/4 features
Job
Adjust warmth manually
Adjust warmth manually
4/4 features
Job
Keep edits fast and shallow
Keep edits fast and shallow
4/4 features
Use case
Framing to the square format
Framing to the square format
p
7
Job
Reframe the crop
Reframe the crop
4/4 features
Job
Straighten a tilted shot
Straighten a tilted shot
4/4 features
Job
Fit the photo to the square frame
Fit the photo to the square frame
4/4 features
Job
Reposition the crop to keep the subject
Reposition the crop to keep the subject
4/4 features
Job
Confirm the framed result before posting
Confirm the framed result before posting
4/4 features
Use case
Editing an imported photo
Editing an imported photo
p
28
Job
Import a photo from the library
Import a photo from the library
4/4 features
Job
Apply filters and tweaks to it
Apply filters and tweaks to it
4/4 features
Job
Frame it for the feed
Frame it for the feed
4/4 features
Problem domain
Casual sharing and posting
Casual sharing and posting
p
3
Use case
First casual post
First casual post
p
8
Job
Get over the posting hesitation
Get over the posting hesitation
4/4 features
Job
Learn the feed is casual, not a highlight reel
Learn the feed is casual, not a highlight reel
4/4 features
Job
Post something imperfect on purpose
Post something imperfect on purpose
4/4 features
Job
Decide a photo is worth sharing
Decide a photo is worth sharing
4/4 features
Job
Understand who will see this post
Understand who will see this post
4/4 features
Job
Get past the hesitation to publish
Get past the hesitation to publish
4/4 features
Use case
Everyday moment sharing
Everyday moment sharing
p
12
Job
Food and drink snapshot
Food and drink snapshot
4/4 features
Job
Pet or family moment
Pet or family moment
4/4 features
Job
Out-and-about scene
Out-and-about scene
4/4 features
Job
Selfie or self moment
Selfie or self moment
4/4 features
Job
Capture a quick everyday moment
Capture a quick everyday moment
4/4 features
Job
Decide it's worth sharing
Decide it's worth sharing
4/4 features
Job
Post it with minimal effort
Post it with minimal effort
4/4 features
Use case
Audience-conscious sharing
Audience-conscious sharing
p
25
Job
Share to just my chosen friends
Share to just my chosen friends
4/4 features
Job
Avoid the coworker-and-family mix
Avoid the coworker-and-family mix
4/4 features
Job
Reach everyone I care about in one post
Reach everyone I care about in one post
4/4 features
Job
Know who my post reaches
Know who my post reaches
4/4 features
Job
Reach the right people in one post
Reach the right people in one post
4/4 features
Job
Post without audience anxiety
Post without audience anxiety
4/4 features
Use case
In-the-moment spontaneous sharing
In-the-moment spontaneous sharing
p
19
Job
Snap and post immediately
Snap and post immediately
4/4 features
Job
Share during an event or outing
Share during an event or outing
4/4 features
Job
Capture something fleeting
Capture something fleeting
4/4 features
Job
Capture instantly
Capture instantly
4/4 features
Job
Share before the moment fades
Share before the moment fades
4/4 features
Use case
Adding a caption or context to a post
Adding a caption or context to a post
p
20
Job
Write a short casual caption
Write a short casual caption
4/4 features
Job
Post with no caption at all
Post with no caption at all
4/4 features
Job
Add light location or context
Add light location or context
4/4 features
Job
Add a light caption if wanted
Add a light caption if wanted
4/4 features
Job
Decide whether context is needed
Decide whether context is needed
4/4 features
Job
Finalize and post
Finalize and post
4/4 features
Problem domain
Image-first feed and discovery
Image-first feed and discovery
p
4
Use case
Scrolling the friends feed
Scrolling the friends feed
p
11
Job
Quick catch-up scroll
Quick catch-up scroll
4/4 features
Job
Leisurely evening browse
Leisurely evening browse
4/4 features
Job
Refreshing for the latest
Refreshing for the latest
4/4 features
Job
Load a fresh stream of friends' recent photos
Load a fresh stream of friends' recent photos
4/4 features
Job
See each photo large and uncluttered
See each photo large and uncluttered
4/4 features
Job
Recognize whose moment it is at a glance
Recognize whose moment it is at a glance
4/4 features
Job
Scroll continuously without losing your place
Scroll continuously without losing your place
4/4 features
Use case
Reacting to a friend's photo
Reacting to a friend's photo
p
13
Job
One-tap like
One-tap like
4/4 features
Job
Commenting on a moment
Commenting on a moment
4/4 features
Job
Seeing reactions to your own post
Seeing reactions to your own post
4/4 features
Job
Register a like on a photo with one tap
Register a like on a photo with one tap
4/4 features
Job
Leave a short reply on a photo
Leave a short reply on a photo
4/4 features
Job
See who else has reacted
See who else has reacted
4/4 features
Use case
Discovering new people to follow
Discovering new people to follow
p
18
Job
Finding people you already know
Finding people you already know
4/4 features
Job
Following suggested accounts
Following suggested accounts
4/4 features
Job
Following back new followers
Following back new followers
4/4 features
Job
Search for a specific person by name or handle
Search for a specific person by name or handle
4/4 features
Job
See suggestions of people you may know
See suggestions of people you may know
4/4 features
Job
Follow an account in one tap
Follow an account in one tap
4/4 features
Use case
Viewing a person's profile and photos
Viewing a person's profile and photos
p
17
Job
Browsing your own profile grid
Browsing your own profile grid
4/4 features
Job
Exploring a friend's profile
Exploring a friend's profile
4/4 features
Job
Deciding whether to follow
Deciding whether to follow
4/4 features
Job
Show a person's photos in a coherent grid
Show a person's photos in a coherent grid
4/4 features
Job
Reveal follower and following relationships
Reveal follower and following relationships
4/4 features
Job
Open any past photo full-screen
Open any past photo full-screen
4/4 features
Use case
Building the daily photo-viewing habit
Building the daily photo-viewing habit
p
14
Job
Getting nudged when friends post
Getting nudged when friends post
4/4 features
Job
Catching up after time away
Catching up after time away
4/4 features
Job
Making returns feel rewarding
Making returns feel rewarding
4/4 features
Job
Notify the user when friends post something new
Notify the user when friends post something new
4/4 features
Job
Draw the user back into the feed
Draw the user back into the feed
4/4 features
Job
Make each return feel worthwhile
Make each return feel worthwhile
4/4 features
Problem domain
Friends network and growth
Friends network and growth
p
5
Use case
Finding people to follow
Finding people to follow
p
15
Job
Import contacts to find friends
Import contacts to find friends
4/4 features
Job
Search for a specific person by name
Search for a specific person by name
4/4 features
Job
Get suggested people to follow
Get suggested people to follow
4/4 features
Job
Follow friends of friends
Follow friends of friends
4/4 features
Job
Find people you already know
Find people you already know
4/4 features
Job
Decide who is worth following
Decide who is worth following
4/4 features
Job
Follow someone in one tap
Follow someone in one tap
4/4 features
Use case
Being found by people you know
Being found by people you know
p
16
Job
Set up a recognisable profile
Set up a recognisable profile
4/4 features
Job
Appear in friends' suggestions
Appear in friends' suggestions
4/4 features
Job
Get followed back after following someone
Get followed back after following someone
4/4 features
Job
Make yourself findable by name
Make yourself findable by name
4/4 features
Job
Confirm your identity to people searching
Confirm your identity to people searching
4/4 features
Job
Get discovered by mutual friends
Get discovered by mutual friends
4/4 features
Use case
Inviting friends who aren't here yet
Inviting friends who aren't here yet
p
27
Job
Invite friends by message or link
Invite friends by message or link
4/4 features
Job
Invite whole contact groups
Invite whole contact groups
4/4 features
Job
Connect automatically when an invited friend joins
Connect automatically when an invited friend joins
4/4 features
Job
Invite friends from outside the app
Invite friends from outside the app
4/4 features
Job
Make joining easy for invitees
Make joining easy for invitees
4/4 features
Job
Connect with them once they join
Connect with them once they join
4/4 features
Use case
Curating and maintaining your network
Curating and maintaining your network
p
26
Job
Unfollow people you've drifted from
Unfollow people you've drifted from
4/4 features
Job
Review who follows you
Review who follows you
4/4 features
Job
Remove or block unwanted followers
Remove or block unwanted followers
4/4 features
Job
Review who you follow
Review who you follow
4/4 features
Job
Unfollow people who no longer fit
Unfollow people who no longer fit
4/4 features
Job
Keep the network intentional
Keep the network intentional
4/4 features
07Features
Within each use case and job, what features might help them achieve their goals?