14Product roadmap

A single text field for your display name, saved to your profile. The most basic identity so friends can recognize who posted.

Enter an email address and choose a password to create an account. A confirmation email verifies the address so the user has a way back in.

User types a username, and the app checks it isn't already taken before letting them continue. Solves basic identity for most first-time signups.

Enter your username and password to get back into your account. Basic session persistence keeps you signed in until you log out.

Pick any existing photo from your phone's gallery and set it as your profile picture, cropped to a simple circle.

A single toggle at signup sets the account to public or private. Public shows moments to anyone; private hides them until you approve a follower.

Two simple text fields let a new user type a display name and a short bio, giving the profile basic personality.

After signup, email the user a one-click confirmation link. Clicking it marks the account verified, proving the address is real and reachable.

Create an account with an email address and password. The basic path that lets anyone register and get into the app.

Send a one-time code to the email or phone used at signup and confirm the account is real before the person starts using it.

A single toggle at signup sets your whole account public or private, deciding whether anyone can see your posts or only approved followers.

Pick any picture from your phone's camera roll and set it as your round profile photo. Solves the basic need to look like a real person.

Adds placeholder examples, character counts, and inline validation so users know what to write and stay within sensible length limits.

Adds real-time availability feedback as you type, plus format rules (length, allowed characters) shown inline so you fix mistakes instantly instead of after submitting.

Adds a password reset flow by email, plus 'remember me' so returning visits skip the login screen entirely most of the time.

Register with either email or phone number. Phone numbers verify by a texted code, giving people without email a simple, familiar path in.

Adds taking a fresh photo in-app plus pinch-to-zoom and reposition inside the crop frame, so the picture fits your face.

Adds self-service password reset by verified email or phone, so a forgotten password never locks someone out of their account.

Adds a requests inbox so private accounts approve or decline each follower one by one, with a notification when someone asks to follow.

Lets you set who sees your follower list, profile photo, and past posts separately, plus block or remove specific followers without switching the whole account private.

Adds a short bio field under your name, plus a character count, so people see who you are and a line about you at a glance.

Take a fresh photo in-app or crop and reposition your chosen picture to the circular frame, so faces sit centered without leaving the app.

Adds one-tap login via phone number SMS code, Facebook, or Google, so users get back in without remembering a password at all.

Sign up with just an email and password. One screen, two fields, a create button—the absolute minimum to get an account and start posting.

Applies the same one-tap filters and auto light-and-color correction from the main camera, so the profile shot looks polished without leaving the flow.

Adds Face ID/fingerprint unlock, saved multi-account switching, suspicious-login alerts, and two-factor verification, so returning is instant, secure, and works across every device.

An onboarding privacy checkup recommends the right setting, flags risky exposure, and offers per-post audience choices and a close-friends list for finer sharing control.

Adds a review step for private accounts: incoming follow requests wait for your approval, so you control exactly who sees your posts before they can.

Choose the audience for individual posts, hide your profile from specific people, and block or restrict followers, giving fine-grained control over who sees what.

Adds phone verification: text a short numeric code the user types back in, so accounts tied to a phone are trusted and easier to recover.

Adds inline placeholder examples, gentle suggestions, and instant validation, so first-timers know what to write and complete their profile without staring at blank fields.

Apply the same one-tap light and color correction as posts, plus a friendly initials-based placeholder shown automatically until you upload, so no profile looks blank.

Continue with an existing account like Facebook or Google, skipping password creation and importing basic profile info to fill the form automatically.

Adds email or phone verification and a unique username check so accounts are real and reachable, reducing fakes and duplicate sign-ups.

Register with a phone number verified by a texted code, alongside email. Suits people who'd rather not use email and reduces fake accounts.

Set each profile detail — bio, full name, contact info — as public or hidden, so you share your photos without exposing personal information you'd rather keep private.

Adds optional two-factor authentication by SMS or authenticator app plus alerts for logins from new devices, protecting accounts from stolen passwords.

Adds impersonation checks, reserved-name protection, and safe username changes that keep your old handle from being grabbed immediately, protecting identity at scale.

Adds passwordless one-time codes, automatic username suggestions, duplicate-account detection, and inline error recovery so anyone completes sign-up on the first try, securely.

Adds a single hub showing active sessions, trusted devices, backup codes, and suspicious-activity detection, letting anyone review and lock down their account in one place.

Adds two-factor authentication, suspicious-login alerts, bot and spam signup protection, and self-service email/phone changes, keeping accounts safe and recoverable across every edge case.

Adds background carrier verification, fraud and bot detection, and fallback methods, so nearly every real user is verified frictionlessly while suspicious signups are caught.

A search box to look up friends by exact username or name, then tap follow. Solves finding people when you already know their handle.

After signup, show a simple list of the most-followed public accounts with one-tap follow, so the new user's feed has photos immediately.

Type a friend's username or name into search, see their profile, and tap Follow. Solves the case where you already know exactly who to add.

Manually search for people by username or name and follow them one by one. Solves finding friends you already know are here, without any account linking.

A search box matches the exact handle typed and shows that person's profile with a follow button, so you can add someone whose username you already know.

Type a username or name into a search box and tap Follow. The simplest way to fill your feed with people you already know.

Ask the user to pick a few interests (food, travel, pets) and suggest accounts matching each, so early follows feel relevant instead of just generically popular.

A starter list of popular and active accounts appears during setup, so new users with no one to search for can follow a few taps in and see content immediately.

Tap a button to upload your phone contacts, then see a plain list of matching people you can follow one by one.

Grant contacts access and see which people in your phone are already here, each with a one-tap Follow, turning your address book into instant connections.

Grant access to your phone contacts and see which of them are already here, with a one-tap follow next to each match.

Matched contacts appear with names and photos, ranked by strongest match, with one-tap follow and a follow-all option to speed things up.

Adds text or email invites for contacts not on the app, plus notifications when someone you invited joins so you can follow back.

Continuously re-checks new contacts as they're added, surfaces mutual-friend context, and keeps suggesting follows over time while letting you control synced data anytime.

Search results appear as you type, matching partial names and usernames with profile photos, so you find people without knowing their exact handle.

Results rank by relevance and mutual connections, show whether you already follow each person, and let you follow directly from the list without opening profiles.

Adds ranked suggestions from mutual connections and people you may know, with batch follow, so your network grows past your contacts without manual searching.

Link accounts like Facebook to find friends already there, plus follow-back prompts when someone from your contacts follows you first.

Connect your phone contacts to instantly see which of your real friends are already here, plus follow-back and mutual-friend suggestions, so the feed fills with people who actually matter.

Handles typos and nicknames, remembers recent searches, and surfaces suggested people you may know, so you find friends fast even with imperfect input.

Links other social accounts, cross-references contacts and mutuals, and surfaces the exact people you care about with one-tap follow-all, covering nearly every first-friend case.

Ranked suggestions from mutual friends, contacts, and shared connections, refreshed as your network grows, so relevant people surface without you searching.

Ranked suggestions blend contacts, mutuals, interests, and who your friends follow, refreshed as you engage — so the feed keeps growing with relevant people without any manual searching.

Connect a single social network to see which of your existing friends are already here, then follow them in a tap from one list.

Use phone contacts and social links to surface real people the user already knows alongside popular accounts, so first follows include actual friends, not only strangers.

Connect phone contacts plus several social accounts at once, merging matches into one deduplicated 'people you know' list with follow-all and invite options.

Continuously refine recommendations from who the user follows and engages with, resurfacing fresh suggestions over the first days so the network keeps filling out naturally.

Ongoing suggestions blend linked networks, contacts, and mutual-follow signals, ranked by closeness and refreshed over time so you keep finding relevant friends after onboarding.

Show a single row of preset filters under the photo; tap one and the whole image instantly takes on that look. One tap, done.

After capture, a single Share button publishes the photo straight to the feed so newly followed friends see it. No caption, no options, just post.

Show the system notification permission prompt right after account creation, so a new user can turn on alerts for reactions and follows in one tap.

App launches directly into a live camera view with one large shutter button, so the new user snaps their first photo the moment they open it.

A few intro screens on first launch illustrate the three steps—capture, edit, share—with an image and one line of text each, then drop you into the camera.

Adds automatic light and color correction on capture, so the first photo looks good instantly without any manual tweaking or knowledge of settings.

A share screen lets you write an optional caption and shows exactly who will see it, plus a success confirmation once the post is live in the feed.

Add a friendly pre-permission screen explaining what notifications you'll get and why, then trigger the system prompt only after the user agrees—reducing accidental declines.

Offer per-type toggles—likes, comments, new followers, friend posts—so users enable exactly the notifications they want and re-enable easily from settings if they declined earlier.

Re-ask at the right moment (after first post gets a reaction), bundle alerts to avoid spam, and honor quiet hours—maximizing opt-in without annoying anyone.

Swipe through the filter row to preview each look live on your photo, tap the original to compare before and after, so choosing feels quick and confident.

An interactive coach-mark tour highlights the shutter, the filter row, and the share button in the real app, walking you through posting one photo end to end.

After picking a filter, drag a single slider to dial its intensity up or down, so the effect fits your photo instead of being all-or-nothing.

Adds a gentle first-run overlay pointing to the shutter, front/back camera flip, and flash toggle, so first-time users confidently take a well-framed shot.

After the first shot, walks the user through a filter, a quick caption, and posting, completing the full capture-to-shared loop on their very first try.

A gentle step-by-step overlay coaches new users through capturing, applying a filter, captioning, and sharing their first post, celebrating completion to lock in the habit.

A checklist nudges you to take a real photo, apply a filter, and share it, celebrating completion so the full loop is learned by doing, not just watching.

Adds a short prompt right after signup that nudges you to capture or pick a photo, choose a filter, add a caption, and publish in one flow.

Adds a gentle first-run overlay pointing to the shutter, plus auto light and color correction, so the first photo comes out looking good with zero photography knowledge.

Adds a live preview of how the post will look in the feed, plus caption and filter editing on the same screen, so first-timers post with confidence.

After the shutter, immediately show the captured shot with obvious keep or retake choices and a one-tap filter preview, so beginners get an easy, forgiving first success.

The app reads the photo and highlights the filters that suit it best, remembers your favorites, and reorders the row so your go-to look is always first.

Suggests best-looking auto-filter, recommends people to follow before posting so the post lands with an audience, and nudges follow-up sharing to reinforce the daily loop.

A search box matches usernames exactly and shows the profile so you can tap follow. Solves cases where you already know a friend's precise handle.

Every profile shows a single Follow button. One tap starts following, so their photos begin appearing in your feed with no request or approval step.

A simple search box lets you type a friend's name or username to find their profile and follow them. Solves finding people whose handle you already know.

Tap anyone you follow to view their full followers and following lists, then open each profile and follow with one tap.

Grant contacts permission, upload phone numbers and emails, and show a simple list of contacts who already have accounts, each with a follow button.

Match phone contacts against existing accounts and list friends already on the app, so you can follow people you already know in one tap.

A search box that returns accounts whose username or full name exactly matches what you typed, letting you find someone when you know their precise handle.

A clear Follow button on every profile and next to every username. One tap starts following; their posts begin appearing in your feed immediately.

A simple search box lets you type a username or real name and see matching profiles, so you can find and follow specific people you already know.

Tap any name to see their photo grid, bio, and follower count, so you can eyeball whether their posts are worth following before deciding.

A simple list of accounts followed by people you already follow, with a one-tap Follow button on each row.

A simple list of who recently followed you, each with their username, photo, and a one-tap Follow Back button.

Adds inline Follow buttons on likes, comments, and photo tags, plus instant unfollow. Follow people the moment you spot them, without opening their profile.

Follow buttons appear inline next to usernames throughout the app — in the feed, on photos, and in comments — so you never have to open a profile first.

Adds live results as you type, matching partial names and forgiving small typos, so you find people even when you only remember part of their handle.

Tap any new follower to see their profile and recent photos inline, so you can decide whether to follow back without leaving the list.

With permission, match your phone contacts to accounts and show a simple list of people you already know who are on the app, each with a follow button.

Adds phone contact matching: scan your address book to see which contacts already have accounts, follow them in one tap, and invite the rest via text.

Adds context to each suggestion — friends in common, a preview of recent photos, and follower count — so you can decide before following.

Grant contact access and the app matches your address book against existing users, showing a list of friends already here to follow in one tap.

Adds a 'Followed by' label showing which of your existing friends already follow each person, so you can spot mutual acquaintances at a glance.

Adds friends-in-common and follower counts on every profile, so you can judge someone by who you both know rather than guessing from photos alone.

Adds mutual-connection suggestions: surface people followed by the friends you already follow, showing how many mutuals you share so the recommendation feels trustworthy.

Adds recommendations based on who the people you follow also follow, surfacing mutual connections beyond just your phone contacts.

Adds live results as you type, matching partial usernames and display names, ranked by relevance, with profile photo previews so you recognize the right person.

Keep contacts synced in the background so newly-joined friends surface automatically, with a badge notifying you when someone from your contacts joins.

Orders matches by relevance and shows photo, follower count, and mutual friends, so you can tell apart people with similar names and pick the right one confidently.

Show shared connections and how many friends you both follow, plus notifications the moment someone new follows you, making follow-back decisions faster and more trustworthy.

Adds a suggestions row of accounts you might like—based on who your friends follow and shared connections—each with a one-tap Follow so discovery keeps flowing.

Alongside contact matches, see which friends haven't joined and send them a text or link invite, so you can rebuild your real-life circle inside the app.

Surfaces a ranked 'Suggested for you' list built from people your friends follow, ordered by how many mutual connections you share.

Orders suggestions by relevance using mutual friends, accounts you engage with, and photo themes you like, surfacing the best picks first instead of a flat list.

Order suggested contacts by how likely they are real friends—based on mutual follows and interaction frequency—so the strongest connections appear first instead of a raw list.

Blends contacts, mutual follows, and shared activity into one ranked "People you may know" list, ordering by relevance so the strongest matches appear first.

For contacts without accounts, send personalized text or email invites in a tap, and notify you when they join so you can follow immediately.

Search by name or username, and connect your phone contacts to see which friends are already here, each with a one-tap Follow button.

Adds linking Facebook and other social accounts to find friends already on the app, plus suggested-follow lists built from mutual connections.

Surfaces a ranked list of who to follow, sorted by shared friends, contacts, and interests, with a preview thumbnail so good picks rise to the top.

Adds fuzzy matching that forgives misspellings, plus ranking that surfaces mutual-friend and popular accounts first so the person you want appears at the top.

Adds a ranked list scored by number of shared connections and mutual-friend counts shown on each card, so the strongest matches appear first.

Rank new followers by likely relevance, flag spam or bots, group mutual friends, and let you follow back several trusted people in one tap.

Combine contacts, mutual follows, and social connections to surface "people you may know" ranked by likelihood, with a follow-all option to complete your friend graph fast.

Ranks results using your network and activity, surfaces likely matches first, remembers recent searches, and suggests people to follow, making the right person appear almost instantly.

Adds contact and social-graph import that finds friends already here, plus batch-follow and dismissible suggestions, so a new user builds a full feed in seconds.

Continuously tunes suggestions from your follows, activity, and network changes, adds contacts and dismiss feedback, and refreshes picks so discovery keeps improving over time.

Adds an always-updating suggestion engine that learns from who you follow, dismiss, and interact with, refreshing recommendations across the app and quietly hiding people you skip.

Adds mutual-friend labels, recent-search shortcuts, and verified badges to distinguish people who share names, so you confidently follow the right friend among lookalikes.

Personalized suggestions surface people you likely know — friends of friends and popular accounts — with one-tap follow and quick follow-all for onboarding.

Adds ranked recommendations blending contacts, mutual friends, and follow overlap, refreshed automatically with reminders when people you know join, so your network fills itself in.

Learns from who you actually follow and engage with to continuously refine suggestions, flagging inactive or spammy accounts so every recommendation is someone genuinely worth following.

Blends mutual friends with contacts, past interactions, and photo activity to recommend the right people, refreshed continuously and dismissable to tune future suggestions.

Adds machine-learned recommendations blending mutual connections, photo interests, and engagement, refreshed continuously and placed throughout the app to keep the network growing.

Claim a one-of-a-kind username at signup so anyone who knows it can type it in and land on your exact profile. Solves finding people whose handle you already know.

Your display name, username, and a profile picture appear in search results, so people can visually recognize you're the right person before following.

Pick a unique username and display name so friends searching can find and recognise your account by the handle you chose.

When you follow someone, they get a simple notification that you followed them, with a one-tap follow-back button right in the alert.

When someone you know joins or follows others, you appear in their 'Suggested for you' list based on shared connections, so they can find and follow you without searching.

Show a simple list of accounts your existing friends already follow, so people who know you surface where you can find and follow them back.

Adds a search box that matches your chosen username plus your display name, so friends find you even if they only remember your real name, not your handle.

Upload or shoot a profile picture, so friends see a face next to your name and can confirm it's really you at a glance.

Adds a short bio line and shows how many followers you share with the searcher, giving extra signals that confirm this is really you.

Adds a 'Follows you' badge and a prominent follow-back button whenever a follower views your profile, so the loop closes even if the notification was missed.

Adds ranking so you surface higher to people who share more mutual friends or recently interacted with your circle, plus a short reason line ('Followed by 3 friends').

Order suggestions by how many friends you share and label each with mutual names, so the most relevant familiar faces appear first and feel worth following.

Add a short bio and link, edit any field anytime, and show your post count and follower stats so friends trust they've found the right person.

Surfaces a dedicated list of people who follow you but you don't follow back, with batch follow-back, so you can close many loops in one sitting.

Optionally sync phone contacts and share an invite link, so friends who have your number or click your link find and follow you instantly.

Adds signals beyond mutual follows — phone contacts, imported friends, and people who followed you back — so you appear to the right people even before any mutual follow exists.

Uses phone contacts and mutual-friend signals to confirm the follower is someone you know, ranking follow-back suggestions so real friends surface first and strangers don't clutter the list.

Adds typo tolerance and ranks matches by mutual friends, follower count, and popularity, so the right person surfaces first instead of getting lost among identical names.

Search preview shows a few of your latest posts and named mutual friends, so people confirm your identity from familiar faces and moments, not just a name.

Suggested username availability, contact and social sign-up matching, and a verified badge so friends reliably surface and confirm the correct profile even among similar names.

Adds profile photo, bio, mutual-friend badges, and verified checkmarks in results so you confidently pick the real person among lookalikes and impersonators are filtered out.

Link phone, email, or Facebook and earn a verified badge, so even people with common names or similar photos instantly confirm the exact right account.

When someone in your circle joins or a mutual follows you, gently nudge nearby friends to follow back, closing the loop so people who know you almost always find you.

Adds timely prompts — showing you to new signups during onboarding, after a friend follows you, or when activity spikes — with privacy controls to opt out of being suggested.

Generate one personal invite link you can paste into any text or email, so friends who aren't on the app can tap and join.

A single tap generates your personal invite link and hands it to your phone's share sheet, so you can paste it into any text or chat.

Send friends a simple link by text or email that opens the app store to download and sign up, so joining takes one tap to start.

A single tap generates a personal invite link you can paste into any text, email, or chat app to bring a friend in.

When someone joins from your invite link, you're automatically set to follow each other, so the connection exists the moment they arrive instead of getting lost.

When a new user signs up through your unique invite link, the app credits you as the inviter and adds them to your network automatically.

Browse your phone contacts inside the app, tap several who aren't members yet, and send each a personal invite in one batch instead of one at a time.

Adds a contacts view that shows who's not yet on the app and lets you send each a pre-written invite text or message in a couple of taps.

The invite link remembers who sent it, so on signup the inviter is already there to follow and the new friend lands in an app that isn't empty.

Adds contact-list access so you pick friends by name and send them a prefilled invite text or email without leaving the app.

Adds a push notification the instant a friend you invited signs up, with a one-tap follow-back prompt so you reconnect immediately rather than forgetting.

Adds matching invited friends by the phone number or email you invited them with, so the link happens even if they signed up separately without your link.

When the link happens, both people get a friendly notification and a one-tap prompt to follow back, so the new connection turns into an actual two-way network.

Adds attributed links that carry your identity, so invited friends auto-connect to you on signup and you see which invites are still pending.

Matches new joiners against your phone contacts and shows a ranked 'people you invited or know' list, letting you follow several at once from one screen.

On joining, match the invitee's phone contacts against people already on the app, showing a ready list of friends to follow so the feed fills instantly.

Matches your contacts against members so you can follow friends who are already here in one tap and invite the rest at once.

Select an entire saved group or suggested cluster of contacts at once and invite them all with a single tap, seeding your circle in seconds.

After connecting, suggests mutual friends and other invited contacts already on the app, so one signup blossoms into a fuller network with minimal effort.

Adds smart suggestions of contacts most likely to join, gentle reminder nudges for pending invites, and rich link previews that show your latest photos.

Invite links open a preview of the inviter's photo before downloading, and after install drop the new friend straight onto that post—no searching, no empty first screen.

Ranks who to invite by mutual friends, shows when invites are accepted, and nudges pending invites so nobody worth reaching gets missed.

On a newcomer's first open, pre-populates suggested follows from everyone who invited them, mutual contacts, and shared connections, so their feed is full of familiar friends instantly.

App suggests groups worth inviting based on who your existing friends know, then auto-reminds pending invitees and auto-connects them to you when they join.

A clear Unfollow button on each person's profile instantly removes their posts from your feed. Solves the basic case: you know who to drop and go do it.

A simple scrollable list of everyone who follows you, showing each person's username and profile photo so you can see who's watching.

A clear unfollow button on any profile stops their posts from appearing in your feed. One tap, done, no confirmation friction.

Tap unfollow on any profile to remove them from your feed instantly, no notification sent. Solves the basic need to prune people you no longer care about.

A simple scrollable list of everyone you currently follow, with each person's photo and name, so you can look over your whole network in one place.

Open a follower's profile and tap Remove to stop them seeing new posts. They aren't notified, and can re-follow later unless you block them.

Adds an unfollow button beside each name plus search, so you can find someone quickly and drop people you no longer care about without leaving the list.

Adds a follower count and lets you tap any follower to open their full profile, so you can check who they are before deciding anything.

A single scrollable list of everyone you follow, each with a one-tap Unfollow, so you can prune several accounts in one session without hunting down profiles.

A searchable list of everyone you follow, sortable by recently followed, letting you review and unfollow in bulk without visiting profiles one by one.

Adds full block: the person can't follow you, view your profile, or find you in search, and is silently removed as a follower.

Adds a searchable list of everyone you follow with an unfollow button beside each name, so you can prune many at once without visiting profiles.

Adds a search box to find specific followers by name and a one-tap option to remove someone from your followers without blocking them.

Adds ordering and filters — most recent posts, accounts you never interact with, or ones you rarely see — so stale follows surface for easy review.

Sorts your following list by least-interacted-with and shows how long since you engaged, spotlighting drifted accounts so you notice who to unfollow instead of remembering.

Highlights accounts you rarely interact with or that no longer post, and suggests them for review, so your network stays trimmed to people who still matter.

Adds a single screen listing everyone you've blocked or removed, with one-tap unblock and a quick reason prompt so you can review and undo mistakes.

Adds mute so you hide someone's posts from your feed without unfollowing them, avoiding the social awkwardness of a visible unfollow.

Adds mute (hide posts without unfollowing) and unfollow-without-notice, plus periodic gentle prompts to review dormant accounts, so you curate freely without awkwardness or lost connections.

Adds gentle prompts flagging inactive or one-sided follows, batch unfollow, and a mute option to keep someone without unfollowing, making network upkeep a quick periodic habit.

Sorts followers by newest, mutuals, or people you don't follow back, and flags accounts that look inactive or suspicious so you can prune your audience confidently.

Adds a soft 'restrict' that hides someone without them knowing, plus alerts flagging suspicious or spam followers so you keep a trusted audience effortlessly.

Sorts your following list by least-interacted and shows accounts you never engage with, nudging you toward people who no longer fit—all mutable privately.

Mute someone's posts without unfollowing, and mark close friends to prioritize their moments, giving fine control over who fills your feed without awkward removals.

On first launch, show the system camera permission prompt and, once granted, drop the user straight into a live shooting view.

On first camera open, trigger the OS camera-access dialog so the user can allow or deny. Works but drops users cold if they decline.

Open the app and the camera is live, ready to shoot. One tap takes the photo—no menus, modes, or settings to configure first.

App opens directly to a live viewfinder with one shutter button, skipping the feed or menu, so you can shoot the moment you open it.