This is an example Strategy.
Create your own
09
Customer cohorts
AI Content
09
Customer cohorts
AI Content
Within each customer persona, who are the innovators most likely to adopt first?
01
Demand
Everyday Casual Photo Sharer
CUSTOMER SEGMENT
Friend-Life Follower
Friend-Life Follower
p
1
Persona
Close-Circle Keeper-Upper
Close-Circle Keeper-Upper
4/4 cohorts
Persona
Broad Social Browser
Broad Social Browser
4/4 cohorts
Persona
Selective Reconnector
Selective Reconnector
4/4 cohorts
CUSTOMER SEGMENT
Casual Time-Filler Browser
Casual Time-Filler Browser
p
3
Persona
Quick Catch-Up Scroller
Quick Catch-Up Scroller
4/4 cohorts
Persona
Leisurely Evening Browser
Leisurely Evening Browser
4/4 cohorts
Persona
Habitual Idle-Moment Opener
Habitual Idle-Moment Opener
4/4 cohorts
CUSTOMER SEGMENT
Active Engager & Reactor
Active Engager & Reactor
p
2
Persona
Supportive Liker
Supportive Liker
4/4 cohorts
Persona
Conversational Commenter
Conversational Commenter
4/4 cohorts
Persona
Reciprocity-Driven Reactor
Reciprocity-Driven Reactor
4/4 cohorts
02
Supply
Supply marketplace side
Add customers for this marketplace side on the Customer segments page.
09Customer cohorts
Within each customer persona, who are the innovators most likely to adopt first?