16Market opportunity

Opportunity over time

Your market opportunity is drawn from the releases below. Size one — or draft them all — and the curve appears here.

TAM — total addressableSAM — serviceable addressableSOM — serviceable obtainable
1
Capture, Beautify, and Share Your First Moment
Capture, beautify, and share with the friends who matter
Open straight to the camera, get a good-looking photo automatically, add a one-tap filter, and post it to a friends-only feed. No cameras, no editing apps, no pressure.
TAM
M
SAM
M
SOM
M
2
A Feed and Friends Network Worth Coming Back To
Capture, share, and keep up with your friends
Snap an auto-perfect photo, add a one-tap filter, and post it to a friends-only feed. Follow the people you care about, catch up on their moments, and react with a double-tap or a quick comment.
TAM
M
SAM
M
SOM
M
3
Reliable Everyday Sharing Anywhere the Light Is Tricky
Great-looking photos in any light, shared with your people
Open straight into the camera, capture and auto-correct any everyday moment — indoors, backlit, selfies, or your lunch — then share it to exactly the friends you choose in a single image-first feed.
TAM
M
SAM
M
SOM
M
4
A Discovery, Growth, and Personalization Engine
Capture, share, and stay close to your people
Snap a good-looking photo in any light, share it with just the friends who matter, and keep up with everyone's moments in one image-first feed that finds your people and keeps the conversation going.
TAM
M
SAM
M
SOM
M