11Customer terrain
ADOPTION 1
Innovator
ADOPTION 2
Early adopter
ADOPTION 3
Early majority
ADOPTION 4
Late majority
DEMANDDemand
Everyday casual sharersimputed Δ 32
Spontaneous snapshooters
Δ 35
INNOVATOR254
Instant-camera thrill-seekers
Everyday casual sharers ▸ Spontaneous snapshooters
All Cohort Requirements
Account setup and onboarding
•Email code confirmations12
•Accept with a checkboxs8
•Single-field signups14
•Type and check availabilitys8
•Trigger native camera prompts5
•Ask on first camera taps6
•Email and password sign-ins8
Effortless capture and beautify
•Camera on launchs15
•Thumb-reach shutters10
•Fast autofocus shutters20
•Front-camera toggles10
•Tap-to-shoot repeats15
•Camera-first screens15
•Clean framing views10
•Single-tap shutters10
•Shoot before focus locks20
•Tap-to-apply filter lists8
•Remember last filters10
Casual sharing and posting
•Linear shoot-filter-posts18
•Direct post buttons14
•Friends-only badges10
Building your friend circle
•Tap to unfollows8
EARLY ADOPTER697
Routine one-tap posters
Everyday casual sharers ▸ Spontaneous snapshooters
All Cohort Requirements
Account setup and onboarding
•Handle every grant outcomes24
•Wait for clear intents15
•Manual contact permissions20
•Exact username lookups15
•Stay-signed-in sessionss20
Effortless capture and beautify
•Warm-start camera caches40
•Volume-button shutters25
•Zero-lag shutters45
•Swipe-to-flip cameras25
•Hold-for-bursts35
•Instant live previews40
•Tap-to-focus framings30
•Tap-anywhere shutters25
•Zero-lag frame buffers45
•Live thumbnail previewss22
•Pin favorite filterss20
Casual sharing and posting
•Persistent post bars32
•Recent photos strips30
•Undo after postings30
•Sticky post actions28
•Quick quality checks38
•Reliable background uploads40
•Audience count previews35
Trust, safety and accountability
•One-tap blocks10
•Password logins8
EARLY MAJORITY1235
Proven-speed everyday shooters
Everyday casual sharers ▸ Spontaneous snapshooters
All Cohort Requirements
Account setup and onboarding
•Cover hardware and edge casess38
•Avoid asking too earlys25
•Live name searchs32
•Social and biometric logins40
Effortless capture and beautify
•Pre-warmed shutter buffers60
•Reachable one-hand layouts50
•Action freeze modes65
•Group selfie framings45
•Burst best-shot pickers60
•Ready-to-shoot on launchs60
•Framing guidess45
•Gesture and timer captures45
•Background save and processs60
•Swipe-to-preview full frames38
•One-tap default looks34
Casual sharing and posting
•Shoot-and-hold to posts55
•Multi-select and batchs52
•Double-tap instant shares50
•Swipe-up to publishs48
•Compare and confirms54
•Offline queue publishs58
•Expandable recipient lists40
The friend feed experience
•Strict newest-first orders10
•Tap to full-screen photos10
•Latest photos on opens8
•Single-tap likes8
•Plain text comments15
•Search and follow by names8
•Empty-state prompt to follows8
Trust, safety and accountability
•Hide from one persons18
•Close-friends lists20
•All-or-close-friends choices15
•Exclude one at postings16
•One-tap blocks10
•Mute their postss10
•New-device verifications25
LATE MAJORITY2865
Reliability-demanding holdouts
Everyday casual sharers ▸ Spontaneous snapshooters
All Cohort Requirements
Account setup and onboarding
•Cover hardware and edge casess38
•Time the ask by behaviors37
•Recent and shortcut searchs62
•Passwordless passkeyss65
Effortless capture and beautify
•Lock-screen instant captures80
•Stabilized one-hand shots70
•Subject-tracking captures85
•Auto group shots75
•Auto best-of bursts80
•Shortcut-driven launchs80
•Auto-framing assists70
•Hands-free captures70
•Predictive instant captures85
•Scene-aware preview orderings66
•Saved custom presetss58
Casual sharing and posting
•Smart one-tap publishs72
•Suggested shots to shares74
•Fast-post with safe defaultss70
•One-motion finish-to-feeds66
•Guided ready checks72
•Resilient instant publishs76
•Per-post exclusions previews60
The friend feed experience
•Instant cached opens48
•Day-grouped catch-up views55
•Scroll position memorys34
•Seamless preloaded scrollings50
•Cross-device read states65
•Grouped threaded activitys60
•Close-friend priority alertss60
•Synced position memorys65
Building your friend circle
•Spam and safety filterings68
•Periodic cleanup promptss62
Trust, safety and accountability
•Block new accounts toos55
•Preemptive safety shields80
•Assisted triage and takedowns80
•Smart keyword mutings65
•Automatic outreach screenings75
•Block linked accountss75
•Prioritized automated reviews80
•Smart harm suggestionss75
•Verified privacy guaranteess70
•Full-reach removals60
•Biometric passkeyss72
Confidence-seeking sharers
Δ 32
INNOVATOR311
Filter-curious experimenters
Everyday casual sharers ▸ Confidence-seeking sharers
All Cohort Requirements
Account setup and onboarding
•Accept with a checkboxs8
•Single-field signups14
•Type and check availabilitys8
•Trigger native camera prompts5
•Manual contact permissions20
•Exact username lookups15
Effortless capture and beautify
•Camera on launchs15
•Auto-brighten on captures18
•Auto-lower bright exposures16
•Backlight auto-detections20
•Tap-to-apply filter lists8
•Live thumbnail previewss22
•Remember last filters10
•Two-step intensity toggles12
•Tap to view originals10
•One-tap auto-enhances16
•Thumbnail look previews18
•Grouped style categoriess14
•Single brightness sliders8
•Freeform crop boxs8
•Rotation sliders9
•Warmth sliders9
•Full-screen previews8
•Discard button back to cameras10
Casual sharing and posting
•Friends-only badges10
EARLY ADOPTER505
Reliable-look sharers
Everyday casual sharers ▸ Confidence-seeking sharers
All Cohort Requirements
Account setup and onboarding
•State it in wordss6
•Manual contact permissions20
•Share invite links18
•Stay-signed-in sessionss20
•Social and biometric logins40
Effortless capture and beautify
•Screen-flash fill lights32
•Tap-to-set exposure points30
•Tap-to-expose subjects30
•Filter strength sliders26
•Before/after toggle buttons20
•Smart auto-fix on captures34
•Live full-frame previews34
•Suggested style for the shots38
•Brightness plus contrasts14
•Aspect-ratio presetss13
•Level grid overlays15
•Warmth plus saturations15
•Pinch to zoom details20
•Swipe to reshoots22
Casual sharing and posting
•Linear shoot-filter-posts18
•Friends-only badges10
Trust, safety and accountability
•Private-account toggles10
•One-tap blocks10
•Flag for reviews10
EARLY MAJORITY2104
Consistent-polish posters
Everyday casual sharers ▸ Confidence-seeking sharers
All Cohort Requirements
Account setup and onboarding
•Risk-based challengess58
•Cover hardware and edge casess38
Effortless capture and beautify
•Scene-aware indoor tunings80
•Tap-to-set exposure points30
•Sun-aware scene balancings78
•Tap-to-expose subjects30
•Face-fill HDR balances58
•Multi-frame night modes66
•Adaptive multi-frame brightenings58
•Automatic HDR blendings56
•Detail-preserving denoises38
•Live thumbnail previewss22
•Remember last filters10
•Filter strength sliders26
•Tap to view originals10
•Before/after toggle buttons20
•Side-by-side split views40
•Smart auto-fix on captures34
•Scene-tuned enhancements56
•Live camera look previews52
•Learned personal style rankings58
•Highlights and shadows controls24
•Aspect-ratio presetss13
•Level grid overlays15
•Perspective corrections28
•Warmth plus saturations15
•Tint and vibrance controls26
•Quality hints on previews45
•Warm-camera reshoots40
•Clarity warningss45
Casual sharing and posting
•Linear shoot-filter-posts18
•Pick from gallerys16
•Friends-only badges10
•Post-share confirmations20
•Audience count previews35
•Guided first-post coachmarkss30
•Single-flow capture-to-shares50
•Share invite links28
•Contact-based suggestionss48
•Smart friend recommendationss70
•Step-by-step tooltipss26
•Contrast demonstrations62
•Upload progress and retrys30
•Resilient background postings52
•Double-tap and emoji reactionss20
•Animated reaction bursts34
•Emoji and quick repliess26
•Reply threads and mentionss42
Building your friend circle
•Granular privacy controlss64
Trust, safety and accountability
•Private-account toggles10
•Close-friends lists20
•One-tap blocks10
•Flag for reviews10
•Manage your block lists40
•Per-post download toggles25
•Basic screenshot alerts20
•New-device verifications25
•Two-factor authentications45
•SMS recovery codes24
•New-device verifications25
LATE MAJORITY5950
Never-embarrassed perfectionists
Everyday casual sharers ▸ Confidence-seeking sharers
All Cohort Requirements
Account setup and onboarding
•Adaptive trust scorings80
•Suggest alternatives when takens32
•Auto face-centering with imports52
•Prefilled from your detailss42
•Passwordless passkeyss65
•Verified account restorations72
Effortless capture and beautify
•Lock-screen instant captures80
•Stabilized one-hand shots70
•Subject-tracking captures85
•Auto best-of bursts80
•Auto-framing assists70
•Hands-free captures70
•Predictive instant captures85
•Scene-aware indoor tunings80
•Sun-aware scene balancings78
•Subject relight and separations82
•AI night reconstructions88
•Smart light-source blendings82
•Region-aware exposure mappings80
•AI grain removals84
•Over-edit warnings56
•Full AI relighting and cleanups82
•Split-compare look previews64
•Auto-matched best styles74
•One-tap auto exposures40
•Auto-straighten horizons44
•Auto white balances43
•Auto-fix suggestionss68
•Burst-on-retakes62
•Best-shot suggestions55
•Auto-cull duplicatess72
•One-tap fixes in reviews68
•Swipeable frame pickers18
•Auto-trim to top pickss72
Casual sharing and posting
•Resilient instant publishs76
•Interactive privacy walkthroughs65
•Contrast demonstrations62
•Verified delivery feedbacks64
•Re-filter and adjust photos48
•Search and filter your historys50
The friend feed experience
•Instant cached opens48
•Day-grouped catch-up views55
•Scroll position memorys34
•Seamless preloaded scrollings50
•End-of-feed markers10
•Caught-up summary states42
•Reciprocity-first following models52
•Smart timing and channelss65
•Grouped threaded activitys60
•Close-friend priority alertss60
Building your friend circle
•Tap phones together nearbys52
•Bump-to-follow proximitys80
•Context-ranked suggestionss78
•Sent-requests centers60
•Show mutuals and recent photoss50
•Warn on look-alike accountss72
•Batch review and notificationss45
•Spam and safety filterings68
•Audience insightss48
•Periodic cleanup promptss62
•Granular privacy controlss64
Trust, safety and accountability
•Risk-flagged reviews70
•Block and bulk removes46
•Mute and restrict tierss68
•Ask a mutual friends50
•Auto-triage and groupings66
•Impersonation warningss72
•Rules and auto-declines68
•Silent removes10
•Graduated access controlss66
•Visible close-friends markers30
•Smart group suggestionss60
•Remembered per-post defaults40
•Per-post custom audiences52
•Reusable exclusion lists38
•Invisible, reviewable exclusionss50
•Edit audience in places30
•Switch to a group or privates42
•Clean audience handoffs55
•Private-by-default at signups12
•Guided privacy onboardings24
•Age-aware defaultss40
•Preemptive safety shields80
•Smart keyword mutings65
•Automatic outreach screenings75
•Block linked accountss75
•Prioritized automated reviews80
•Smart harm suggestionss75
•Verified privacy guaranteess70
•Undo window after sharings20
•Verified everywhere removals60
•Watermark and forwarding locks75
•Capture alerts with response actionss70
•Live spread maps55
•Boundary controls with previewss75
•Proactive impersonation defenses78
•Photo-ID verifications55
•Live selfie matchs80
•Automated impersonation defenses78
Occasional, low-stakes sharers
Δ 29
INNOVATOR258
Low-stakes triers
Everyday casual sharers ▸ Occasional, low-stakes sharers
All Cohort Requirements
Account setup and onboarding
•Email code confirmations12
•Single-field signups14
•Set a passwords10
•Trigger native camera prompts5
•Add a one-line reasons4
•Show a one-line pitchs6
•Prompt to open the cameras8
•Show the post buttons10
•State it in wordss6
•Say photos onlys5
•Open on the cameras10
•Email and password sign-ins8
•Email reset links12
Effortless capture and beautify
•Tap-to-apply filter lists8
Casual sharing and posting
•Friends-only by designs15
•Static audience labels10
•Static privacy statements8
•Manual three-step posts15
•Plain audience explainers8
The friend feed experience
•Hidden public like countss18
•Tap to appreciates8
Trust, safety and accountability
•Private-account toggles10
•One-tap blocks10
•Flag for reviews10
•Mute their postss10
•Delete from post menus8
•Archive from post menus10
EARLY ADOPTER675
Reassured casual posters
Everyday casual sharers ▸ Occasional, low-stakes sharers
All Cohort Requirements
Account setup and onboarding
•Type and check availabilitys8
•State it in wordss6
•Contrast with formal networkss16
•Manual contact permissions20
•Exact username lookups15
•Share invite links18
•Stay-signed-in sessionss20
•Multi-factor recovery flows48
Effortless capture and beautify
•Face-fill HDR balances58
•Remember last filters10
•One-tap auto-enhances16
Casual sharing and posting
•Linear shoot-filter-posts18
•Pick from gallerys16
•Approve every requests25
•Friend avatar strips25
•Audience label on composes20
•Persistent friends-only cues18
The friend feed experience
•Private reaction deliverys32
Trust, safety and accountability
•Pending requests lists9
•Accept or decline buttonss8
•Private-account toggles10
•Approve follow requestss22
•Close-friends lists20
•One-tap blocks10
•Block plus content scrubs25
•Categorized reportings25
•Delete from post menus8
•Undo toast after postings20
•Per-post download toggles25
•SMS recovery codes24
•Guided trusted recoverys68
•Report fake profiles12
EARLY MAJORITY2422
Proof-needing occasional sharers
Everyday casual sharers ▸ Occasional, low-stakes sharers
All Cohort Requirements
Account setup and onboarding
•Multi-factor recovery flows48
•Approve from old devices45
Casual sharing and posting
•Audience count previews35
•Tap-to-verify recipientss50
•Expandable recipient lists40
•Per-post exclusions previews60
•Interactive privacy walkthroughs65
•See-your-audience views40
•Contrast demonstrations62
•Undo windows24
•Archive instead of deletes40
•Edited label and historys30
•Re-filter and adjust photos48
•Jump by dates20
•On-this-day memoriess34
•Tap to take downs6
•Confirm before removings12
•Undo takedowns24
•Edit the captions8
•Edit caption, tags, and places18
•Show edited markers30
The friend feed experience
•Follow from contacts and profiless22
•Follow-back prompts and suggestionss38
•Unfollow buttons6
•Mute without unfollowings20
•Mute from the feed and undos34
•Contact-based suggestions on starts26
•Ongoing follow suggestions in feeds40
•See who's a real friends24
•Ranked friend suggestionss40
•Sort by recent activitys26
•Nudges to prune quietlys40
•Show your following counts6
•Highlight mutual followss22
•New divider lines30
•Jump-to-new buttons45
•Push notice on posts28
•Preview and per-friend controls42
Building your friend circle
•Accept or decline lists12
•Request context previews30
•Batch review and notificationss45
•Scrollable follower lists10
•Search and sort followerss28
•Audience insightss48
•Silent remove buttons14
•Confirm and undos26
•Remove from the lists40
•Private account toggles12
•Clear privacy explainers28
•Private by default onboardings42
•Accept or decline lists12
•Request context previews30
•Scrollable follower lists10
•Search and sort followerss28
•Silent remove buttons14
•Confirm and undos26
Trust, safety and accountability
•Basic request cards8
•Tap to preview profiles22
•Remove follower buttons10
•Manage followers lists24
•Manage your follower lists35
•Close-friends lists20
•All-or-close-friends choices15
•Pick from named groupss30
•Remembered per-post defaults40
•Exclude one at postings16
•Tracked report statuss50
•Mute their postss10
•Mute posts and commentss25
•Timed and reversible mutes40
•Block from profiles10
•Block from anywheres20
•Manage your block lists40
•Private archive gallerys22
•One-tap restores32
•Switch to privates15
•Pick close friends onlys30
•Exclude specific peoples42
•Seen-by counts18
•Who's seen it lists30
•Basic screenshot alerts20
•Show who can see its15
•Reshare and download warningss30
•Two-factor authentications45
•New-device verifications25
LATE MAJORITY5733
Pressure-averse holdouts
Everyday casual sharers ▸ Occasional, low-stakes sharers
All Cohort Requirements
Account setup and onboarding
•Adaptive trust scorings80
•Show a real casual feed samples42
•Passwordless passkeyss65
Effortless capture and beautify
•Scene-aware indoor tunings80
•Sun-aware scene balancings78
•Subject relight and separations82
•AI night reconstructions88
•Smart light-source blendings82
•Region-aware exposure mappings80
•AI grain removals84
•Full AI relighting and cleanups82
•Auto-matched best styles74
Casual sharing and posting
•One-motion finish-to-feeds66
•Guided ready checks72
•Resilient instant publishs76
•Block and hide-froms45
•Work-contact flaggings70
•Contrast demonstrations62
•Resilient background postings52
•Verified delivery feedbacks64
The friend feed experience
•Instant cached opens48
•Scroll back through historys12
•Day-grouped catch-up views55
•No-ranking assurances40
•Scroll position memorys34
•Seamless preloaded scrollings50
•End-of-feed markers10
•Caught-up summary states42
•Poster-controlled visibilitys46
•Ambient low-stakes normss60
•Ambient acknowledgments60
•Reciprocity-first following models52
•Smart timing and channelss65
•Cross-device read states65
•Grouped threaded activitys60
•Close-friend priority alertss60
•Synced position memorys65
Building your friend circle
•Ranked search and QRs65
•Import a friend lists30
•Match to existing userss45
•Sync and notify joinss58
•Merge multiple networkss72
•Bump-to-follow proximitys80
•Context-ranked suggestionss78
•Sent-requests centers60
•Show mutuals and recent photoss50
•Spam and safety filterings68
•Periodic cleanup promptss62
•Granular privacy controlss64
•Suggested cleanup promptss52
•Timed mutess42
•Block linked accountss68
•Edit anytime with checkss24
•Add a bio and detailss30
•Guided profile setups44
•Bulk review and trims34
•Suggested trimss52
•Review and unmutes28
•Timed mutess42
•Block and reports28
•Block linked accountss68
Trust, safety and accountability
•Risk-flagged reviews70
•Trust strength scorings74
•Auto-triage and groupings66
•Impersonation warningss72
•Rules and auto-declines68
•Graduated access controlss66
•Hide from one persons18
•Save a hide-lists40
•Mute-back and quiet exclusions55
•Visible close-friends markers30
•Multiple named groupss45
•Smart group suggestionss60
•Periodic privacy check-ups50
•Preemptive safety shields80
•Assisted triage and takedowns80
•Smart keyword mutings65
•Automatic outreach screenings75
•Block linked accountss75
•Prioritized automated reviews80
•Smart harm suggestionss75
•Verified privacy guaranteess70
•Watermark and forwarding locks75
•Capture alerts with response actionss70
•Show who can see its15
•Reshare and download warningss30
•Live spread maps55
•Boundary controls with previewss75
•Biometric passkeyss72
•Guided trusted recoverys68
•Report fake profiles12
•Guided impersonation reports30
•Identity-verified takedowns52
•Proactive impersonation defenses78
•Submit account detailss30
•Photo-ID verifications55
•Live selfie matchs80
•Verified priority takedowns52
•Automated impersonation defenses78
Friend-feed followersimputed Δ 31
Engaged reactors
Δ 30
INNOVATOR207
Tap-to-like enthusiasts
Friend-feed followers ▸ Engaged reactors
All Cohort Requirements
Account setup and onboarding
•Email code confirmations12
•Contrast with formal networkss16
•Say photos onlys5
•Email and password sign-ins8
The friend feed experience
•Open to newest postss8
•Smooth infinite scrolls22
•Strict newest-first orders10
•Tap to full-screen photos10
•Name on every photos6
•End-of-feed markers10
•Single-tap likes8
•Plain text comments15
•Hidden public like countss18
•Tap to appreciates8
•Type a short comments15
•Seen without a counts18
•Search and follow by names8
Trust, safety and accountability
•Private-account toggles10
EARLY ADOPTER439
Expressive quick reactors
Friend-feed followers ▸ Engaged reactors
All Cohort Requirements
Casual sharing and posting
•Double-tap and emoji reactionss20
•Emoji and quick repliess26
The friend feed experience
•Pull-to-refresh for news30
•Pinch-zoom and swipes26
•Profile photo and names16
•Poster-controlled visibilitys46
•Double-tap appreciations16
•Emoji and threaded repliess30
•Private note to posters32
•Basic push alertss15
•Photo preview and mutes30
•New-post dot markers15
•New divider lines30
•Reaction count badges15
•In-app new indicators12
•Push notice on posts28
Trust, safety and accountability
•Private-account toggles10
•Approve follow requestss22
•One-tap blocks10
•Flag for reviews10
EARLY MAJORITY830
Conversation-keeping regulars
Friend-feed followers ▸ Engaged reactors
All Cohort Requirements
Account setup and onboarding
•Stay-signed-in sessionss20
Casual sharing and posting
•Reply threads and mentionss42
The friend feed experience
•Time dividers between postss28
•Full detail and actionss34
•Scroll position memorys34
•Tap name to profiles28
•Caught-up divider lines24
•Mentions and comment likess45
•Mention and acknowledges45
•Quiet seen indicatorss46
•Follow from contacts and profiless22
•Follow-back prompts and suggestionss38
•Mute from the feed and undos34
•Bundled digest alertss45
•Jump-to-new buttons45
•Activity inboxs30
•Reply and notifys45
•Preview and per-friend controls42
•Who-posted previews32
Trust, safety and accountability
•Private-account toggles10
•Approve follow requestss22
•One-tap blocks10
•Block plus content scrubs25
•Categorized reportings25
•Mute their postss10
•SMS recovery codes24
•New-device verifications25
LATE MAJORITY1686
Rich-interaction demanders
Friend-feed followers ▸ Engaged reactors
All Cohort Requirements
Account setup and onboarding
•Social and biometric logins40
Casual sharing and posting
•Rich reactive commentss60
The friend feed experience
•No-ranking assurances40
•Immersive photo viewers50
•Seamless preloaded scrollings50
•Display names and nicknamess38
•Caught-up summary states42
•Ambient low-stakes normss60
•Expressive quick commentss58
•Ambient acknowledgments60
•QR and link invitess52
•Quiet suggestions and temporary mutess50
•Smart timing and channelss65
•Cross-device read states65
•Grouped threaded activitys60
•Close-friend priority alertss60
•Highlight from close friendss62
•Synced position memorys65
Building your friend circle
•Spam and safety filterings68
•Silent remove buttons14
•Restrict without removings58
Trust, safety and accountability
•Block and restrict accesss52
•Age-aware defaultss40
•Block new accounts toos55
•Preemptive safety shields80
•Assisted triage and takedowns80
•Smart keyword mutings65
•Automatic outreach screenings75
•Prioritized automated reviews80
•Backup codes and methodss42
Quiet stay-current browsers
Δ 32
INNOVATOR143
Casual feed skimmers
Friend-feed followers ▸ Quiet stay-current browsers
All Cohort Requirements
Account setup and onboarding
•Contact-code verifications16
•Manual contact permissions20
•Exact username lookups15
•Email and password sign-ins8
The friend feed experience
•Smooth infinite scrolls22
•Strict newest-first orders10
•Tap to full-screen photos10
•Latest photos on opens8
•Vertical ordered scrolls10
•Name on every photos6
•End-of-feed markers10
•Search and follow by names8
EARLY ADOPTER288
Catch-up browsers
Friend-feed followers ▸ Quiet stay-current browsers
All Cohort Requirements
Account setup and onboarding
•Stay-signed-in sessionss20
The friend feed experience
•Pull-to-refresh for news30
•Scroll back through historys12
•Mark last-seen positions30
•Relative timestampss18
•Fast-loading top postss22
•New-posts refresh badges32
•Unfollow buttons6
•Mute without unfollowings20
•Empty-state prompt to follows8
•Basic push alertss15
•Photo preview and mutes30
•New-post dot markers15
•New divider lines30
EARLY MAJORITY884
Prompt-driven returners
Friend-feed followers ▸ Quiet stay-current browsers
All Cohort Requirements
Account setup and onboarding
•First-post prompts50
•Social and biometric logins40
•SMS and email codess25
Casual sharing and posting
•Offline queue publishs58
The friend feed experience
•Instant cached opens48
•New-since-visit counters42
•Day-grouped catch-up views55
•Ready-on-launch feeds48
•Mute from the feed and undos34
•Contact-based suggestions on starts26
•Ongoing follow suggestions in feeds40
•Ranked friend suggestionss40
•Sort by recent activitys26
•Bundled digest alertss45
•Jump-to-new buttons45
•Cross-device read states65
•Preview and per-friend controls42
•Who-posted previews32
•Home-screen widgets48
•New-here dividers30
•Count and jump controls45
LATE MAJORITY8793
Effortless-catch-up holdouts
Friend-feed followers ▸ Quiet stay-current browsers
All Cohort Requirements
Account setup and onboarding
•Social and biometric logins40
•Passwordless passkeyss65
•Silent passkey re-auths60
Effortless capture and beautify
•Warm-start camera caches40
•Pre-warmed shutter buffers60
•Zero-lag shutters45
•Action freeze modes65
•Hold-for-bursts35
•Burst best-shot pickers60
•Instant live previews40
•Ready-to-shoot on launchs60
•Tap-to-focus framings30
•Framing guidess45
•Gesture and timer captures45
•Zero-lag frame buffers45
•Background save and processs60
•Long-exposure night boosts24
•Steadied night captures40
•Adaptive multi-frame brightenings58
•Automatic HDR blendings56
•Multi-frame noise averagings60
•Scene-aware preview orderings66
•Saved custom presetss58
•Auto-balanced intensitys62
•Over-edit warnings56
•Full AI relighting and cleanups82
•Split-compare look previews64
•Auto-matched best styles74
•Auto-fix suggestionss68
•Discard button back to cameras10
•Swipe to reshoots22
•Warm-camera reshoots40
•Best-shot suggestions55
•Auto-cull duplicatess72
•One-tap fixes in reviews68
•Second-chance bursts62
•Auto-trim to top pickss72
•Multi-select imports38
•Smart source accesss60
•Auto-enhance importss62
•Smart recent surfacings58
•Search by contents58
•Same adjustment sliderss26
Casual sharing and posting
•Double-tap instant shares50
•Fast-post with safe defaultss70
•One-motion finish-to-feeds66
•Guided ready checks72
•Resilient instant publishs76
•Animated reaction bursts34
•Photo-anchored reactionss52
•Emoji and quick repliess26
•Reply threads and mentionss42
•Rich reactive commentss60
The friend feed experience
•Instant cached opens48
•New-since-visit counters42
•Day-grouped catch-up views55
•No-ranking assurances40
•Immersive photo viewers50
•Ready-on-launch feeds48
•Seamless preloaded scrollings50
•Display names and nicknamess38
•Caught-up summary states42
•Ambient low-stakes normss60
•Ambient acknowledgments60
•QR and link invitess52
•Quiet suggestions and temporary mutess50
•Invite friends who aren't here yets54
•Guided circle setups56
•Nudges to prune quietlys40
•Seasonal circle reviews54
•Highlight mutual followss22
•Soft cap with a nudges36
•Reciprocity-first following models52
•Smart timing and channelss65
•Cross-device read states65
•Grouped threaded activitys60
•Close-friend priority alertss60
•Home-screen widgets48
•Highlight from close friendss62
•Synced position memorys65
Building your friend circle
•Share an invite links15
•Pre-filled text invitess32
•Track and auto-connects52
•Nudge and reciprocates68
•Import a friend lists30
•Match to existing userss45
•Sync and notify joinss58
•Merge multiple networkss72
•Scan a profile QR codes25
•Tap phones together nearbys52
•Bump-to-follow proximitys80
•Context-ranked suggestionss78
•Show pending statuss22
•Notify and cancel requestss40
•Sent-requests centers60
•Undo and confirm follows55
•Preview profile firsts30
•Show mutuals and recent photoss50
•Warn on look-alike accountss72
•Spam and safety filterings68
•Audience insightss48
•Periodic cleanup promptss62
•Silent remove buttons14
•Remove from the lists40
•Restrict without removings58
•Granular privacy controlss64
•Batch review and notificationss45
•Spam and safety filterings68
•Restrict without removings58
•Timed mutess42
•Block linked accountss68
Trust, safety and accountability
•Risk-flagged reviews70
•Block and bulk removes46
•Mute and restrict tierss68
•Trust strength scorings74
•Auto-triage and groupings66
•Name and photo showns7
•Impersonation warningss72
•Rules and auto-declines68
•Graduated access controlss66
•Private-account toggles10
•Approve follow requestss22
•Hide from one persons18
•Save a hide-lists40
•Mute-back and quiet exclusions55
•Smart group suggestionss60
•Remembered per-post defaults40
•Per-post custom audiences52
•Reusable exclusion lists38
•Invisible, reviewable exclusionss50
•Switch to a group or privates42
•Clean audience handoffs55
•Age-aware defaultss40
•Periodic privacy check-ups50
•One-tap blocks10
•Block new accounts toos55
•Preemptive safety shields80
•Flag for reviews10
•Categorized reportings25
•Assisted triage and takedowns80
•Smart keyword mutings65
•Automatic outreach screenings75
•Prioritized automated reviews80
•Attach evidences50
•Smart harm suggestionss75
•Silent block and mutes40
•Verified privacy guaranteess70
•Recently deleted recoverys35
•Full-reach removals60
•Auto-archive ruless50
•Deleted post recoverys35
•Verified everywhere removals60
•Scheduled auto-archives50
•Exclude specific peoples42
•Reusable audience listss58
•Who's seen it lists30
•Reach-over-time views45
•Reach-aware undo promptss62
•Watermark and forwarding locks75
•Capture alerts with response actionss70
•Boundary controls with previewss75
•Backup codes and methodss42
•Guided trusted recoverys68
•Proactive impersonation defenses78
•New-device verifications25
•Two-factor authentications45
•Biometric passkeyss72
•Photo-ID verifications55
•Automated impersonation defenses78
Privacy-first refugees from formal networksimputed Δ 34
Audience-control seekers
Δ 31
INNOVATOR147
Basic-privacy triers
Privacy-first refugees from formal networks ▸ Audience-control seekers
All Cohort Requirements
Casual sharing and posting
•One-audience default shares10
•Friends-only by designs15
•Friends-only badges10
•Static privacy statements8
•Audience label on composes20
•Plain audience explainers8
•Persistent friends-only cues18
Trust, safety and accountability
•Private-account toggles10
•One-tap blocks10
•Flag for reviews10
•Block from profiles10
•Hide the save buttons10
•Password logins8
EARLY ADOPTER300
Request-approving controllers
Privacy-first refugees from formal networks ▸ Audience-control seekers
All Cohort Requirements
Casual sharing and posting
•Add and remove by usernames20
•Approve every requests25
•Audience count previews35
•Friend avatar strips25
Building your friend circle
•Accept or decline lists12
•Request context previews30
•Scrollable follower lists10
•Silent remove buttons14
Trust, safety and accountability
•Basic request cards8
•Tap to preview profiles22
•Remove follower buttons10
•Pending requests lists9
•Name and photo showns7
•Accept or decline buttonss8
•Approve follow requestss22
•Hide from one persons18
•New-device verifications25
EARLY MAJORITY847
Close-friends group posters
Privacy-first refugees from formal networks ▸ Audience-control seekers
All Cohort Requirements
Casual sharing and posting
•Named custom groupss60
•Tap-to-verify recipientss50
•Static audience labels10
•Expandable recipient lists40
•Per-post exclusions previews60
Building your friend circle
•Batch review and notificationss45
•Search and sort followerss28
•Audience insightss48
•Confirm and undos26
•Remove from the lists40
Trust, safety and accountability
•Manage your follower lists35
•Hide from a short lists28
•Save a hide-lists40
•Close-friends lists20
•Visible close-friends markers30
•Multiple named groupss45
•All-or-close-friends choices15
•Pick from named groupss30
•Exclude one at postings16
•Exclude several at onces26
•Reusable exclusion lists38
•Edit audience in places30
•Switch to a group or privates42
•Two-factor authentications45
LATE MAJORITY1444
Granular-control holdouts
Privacy-first refugees from formal networks ▸ Audience-control seekers
All Cohort Requirements
Casual sharing and posting
•Named custom groupss60
•Block and hide-froms45
•Work-contact flaggings70
•Per-post exclusions previews60
Building your friend circle
•Spam and safety filterings68
•Periodic cleanup promptss62
•Restrict without removings58
•Granular privacy controlss64
•Batch review and notificationss45
•Spam and safety filterings68
•Audience insightss48
•Periodic cleanup promptss62
•Restrict without removings58
Trust, safety and accountability
•Mute and restrict tierss68
•Graduated access controlss66
•Mute-back and quiet exclusions55
•Smart group suggestionss60
•Remembered per-post defaults40
•Per-post custom audiences52
•Invisible, reviewable exclusionss50
•Clean audience handoffs55
•Age-aware defaultss40
•Periodic privacy check-ups50
•Biometric passkeyss72
•Guided trusted recoverys68
Safety-conscious users
Δ 37
INNOVATOR105
Basic-block adopters
Privacy-first refugees from formal networks ▸ Safety-conscious users
All Cohort Requirements
Trust, safety and accountability
•Private-account toggles10
•One-tap blocks10
•Flag for reviews10
•Mute their postss10
•Block from profiles10
•Send it for reviews10
•Anonymity notices5
•Hide the save buttons10
•Password logins8
•Email reset links10
•Report fake profiles12
EARLY ADOPTER483
Protected sharers
Privacy-first refugees from formal networks ▸ Safety-conscious users
All Cohort Requirements
Trust, safety and accountability
•Block plus content scrubs25
•Categorized reportings25
•Mute posts and commentss25
•Timed and reversible mutes40
•Report a stranger's messages15
•Report and restricts30
•Block from anywheres20
•Manage your block lists40
•Confirmed private handlings20
•Per-post download toggles25
•Basic screenshot alerts20
•Per-post download toggles25
•Show who can see its15
•New-device verifications25
•SMS recovery codes24
•Backup codes and methodss42
•Report fake profiles12
•Guided impersonation reports30
•New-device verifications25
EARLY MAJORITY1106
Proof-needing safety users
Privacy-first refugees from formal networks ▸ Safety-conscious users
All Cohort Requirements
Account setup and onboarding
•Multi-factor recovery flows48
•Backup codes and trusted devicess48
Trust, safety and accountability
•Mutual and context signalss42
•Risk-flagged reviews70
•Block and bulk removes46
•Impersonation warningss72
•Approve follow requestss22
•Block new accounts toos55
•Tracked report statuss50
•Stranger contact controlss50
•Review updates and appealss55
•Guided reason pickers25
•Attach evidences50
•Long-press and share blockings45
•Per-photo capture logs35
•Alerts on sensitive sharess50
•Close the save workaroundss45
•Per-photo capture logs35
•Alerts on sensitive sharess50
•Identity-verified takedowns52
•Two-factor authentications45
•Email reset links10
•SMS recovery codes24
•Guided report with evidences30
•Verified priority takedowns52
LATE MAJORITY2597
Fully-hardened holdouts
Privacy-first refugees from formal networks ▸ Safety-conscious users
All Cohort Requirements
Account setup and onboarding
•Assisted identity recoverys72
•Verified account restorations72
Building your friend circle
•Context-ranked suggestionss78
•Warn on look-alike accountss72
•Granular privacy controlss64
•Restrict without removings58
Trust, safety and accountability
•Risk-flagged reviews70
•Mute and restrict tierss68
•Trust strength scorings74
•Rules and auto-declines68
•Graduated access controlss66
•Age-aware defaultss40
•Block new accounts toos55
•Preemptive safety shields80
•Assisted triage and takedowns80
•Smart keyword mutings65
•Automatic outreach screenings75
•Block linked accountss75
•Review updates and appealss55
•Prioritized automated reviews80
•Smart harm suggestionss75
•Verified privacy guaranteess70
•Watermark and forwarding locks75
•Capture alerts with response actionss70
•Watermark and forwarding locks75
•Capture alerts with instant actionss70
•Live spread maps55
•Boundary controls with previewss75
•Biometric passkeyss72
•Guided trusted recoverys68
•Proactive impersonation defenses78
•Biometric passkeyss72
•Backup codess42
•Trusted-contact recoverys68
•Photo-ID verifications55
•Live selfie matchs80
•Verified priority takedowns52
•Automated impersonation defenses78