12Customer sequencing
DEMANDDemand28 steps
1INNOVATORΔ 0
Basic-block adopters
Privacy-first refugees from formal networks ▸ Safety-conscious users
Incremental Cohort Requirements
Trust, safety and accountability
•Private-account toggles10
•One-tap blocks10
•Flag for reviews10
•Mute their postss10
•Block from profiles10
•Send it for reviews10
•Anonymity notices5
•Hide the save buttons10
•Password logins8
•Email reset links10
•Report fake profiles12
2INNOVATORΔ 1
Basic-privacy triers
Privacy-first refugees from formal networks ▸ Audience-control seekers
Incremental Cohort Requirements
Casual sharing and posting
•One-audience default shares10
•Friends-only by designs15
•Friends-only badges10
•Static privacy statements8
•Audience label on composes20
•Plain audience explainers8
•Persistent friends-only cues18
3INNOVATORΔ 3
Instant-camera thrill-seekers
Everyday casual sharers ▸ Spontaneous snapshooters
Incremental Cohort Requirements
Account setup and onboarding
•Email code confirmations12
•Accept with a checkboxs8
•Single-field signups14
•Type and check availabilitys8
•Trigger native camera prompts5
•Ask on first camera taps6
•Email and password sign-ins8
Effortless capture and beautify
•Camera on launchs15
•Thumb-reach shutters10
•Fast autofocus shutters20
•Front-camera toggles10
•Tap-to-shoot repeats15
•Camera-first screens15
•Clean framing views10
•Single-tap shutters10
•Shoot before focus locks20
•Tap-to-apply filter lists8
•Remember last filters10
Casual sharing and posting
•Linear shoot-filter-posts18
•Direct post buttons14
Building your friend circle
•Tap to unfollows8
4EARLY ADOPTERΔ 3
Request-approving controllers
Privacy-first refugees from formal networks ▸ Audience-control seekers
Incremental Cohort Requirements
Casual sharing and posting
•Add and remove by usernames20
•Approve every requests25
•Audience count previews35
•Friend avatar strips25
Building your friend circle
•Accept or decline lists12
•Request context previews30
•Scrollable follower lists10
•Silent remove buttons14
Trust, safety and accountability
•Basic request cards8
•Tap to preview profiles22
•Remove follower buttons10
•Pending requests lists9
•Name and photo showns7
•Accept or decline buttonss8
•Approve follow requestss22
•Hide from one persons18
•New-device verifications25
5INNOVATORΔ 2
Tap-to-like enthusiasts
Friend-feed followers ▸ Engaged reactors
Incremental Cohort Requirements
Account setup and onboarding
•Contrast with formal networkss16
•Say photos onlys5
The friend feed experience
•Open to newest postss8
•Smooth infinite scrolls22
•Strict newest-first orders10
•Tap to full-screen photos10
•Name on every photos6
•End-of-feed markers10
•Single-tap likes8
•Plain text comments15
•Hidden public like countss18
•Tap to appreciates8
•Type a short comments15
•Seen without a counts18
•Search and follow by names8
6INNOVATORΔ 3
Filter-curious experimenters
Everyday casual sharers ▸ Confidence-seeking sharers
Incremental Cohort Requirements
Account setup and onboarding
•Manual contact permissions20
•Exact username lookups15
Effortless capture and beautify
•Auto-brighten on captures18
•Auto-lower bright exposures16
•Backlight auto-detections20
•Live thumbnail previewss22
•Two-step intensity toggles12
•Tap to view originals10
•One-tap auto-enhances16
•Thumbnail look previews18
•Grouped style categoriess14
•Single brightness sliders8
•Freeform crop boxs8
•Rotation sliders9
•Warmth sliders9
•Full-screen previews8
•Discard button back to cameras10
7EARLY ADOPTERΔ 5
Protected sharers
Privacy-first refugees from formal networks ▸ Safety-conscious users
Incremental Cohort Requirements
Trust, safety and accountability
•Block plus content scrubs25
•Categorized reportings25
•Mute posts and commentss25
•Timed and reversible mutes40
•Report a stranger's messages15
•Report and restricts30
•Block from anywheres20
•Manage your block lists40
•Confirmed private handlings20
•Per-post download toggles25
•Basic screenshot alerts20
•Per-post download toggles25
•Show who can see its15
•SMS recovery codes24
•Backup codes and methodss42
•Guided impersonation reports30
•New-device verifications25
8EARLY ADOPTERΔ 7
Routine one-tap posters
Everyday casual sharers ▸ Spontaneous snapshooters
Incremental Cohort Requirements
Account setup and onboarding
•Handle every grant outcomes24
•Wait for clear intents15
•Stay-signed-in sessionss20
Effortless capture and beautify
•Warm-start camera caches40
•Volume-button shutters25
•Zero-lag shutters45
•Swipe-to-flip cameras25
•Hold-for-bursts35
•Instant live previews40
•Tap-to-focus framings30
•Tap-anywhere shutters25
•Zero-lag frame buffers45
•Pin favorite filterss20
Casual sharing and posting
•Persistent post bars32
•Recent photos strips30
•Undo after postings30
•Sticky post actions28
•Quick quality checks38
•Reliable background uploads40
9INNOVATORΔ 0
Casual feed skimmers
Friend-feed followers ▸ Quiet stay-current browsers
Incremental Cohort Requirements
Account setup and onboarding
•Contact-code verifications16
The friend feed experience
•Latest photos on opens8
•Vertical ordered scrolls10
10INNOVATORΔ 1
Low-stakes triers
Everyday casual sharers ▸ Occasional, low-stakes sharers
Incremental Cohort Requirements
Account setup and onboarding
•Set a passwords10
•Add a one-line reasons4
•Show a one-line pitchs6
•Prompt to open the cameras8
•Show the post buttons10
•State it in wordss6
•Open on the cameras10
•Email reset links12
Casual sharing and posting
•Static audience labels10
•Manual three-step posts15
Trust, safety and accountability
•Delete from post menus8
•Archive from post menus10
11EARLY MAJORITYΔ 10
Close-friends group posters
Privacy-first refugees from formal networks ▸ Audience-control seekers
Incremental Cohort Requirements
Casual sharing and posting
•Named custom groupss60
•Tap-to-verify recipientss50
•Expandable recipient lists40
•Per-post exclusions previews60
Building your friend circle
•Batch review and notificationss45
•Search and sort followerss28
•Audience insightss48
•Confirm and undos26
•Remove from the lists40
Trust, safety and accountability
•Manage your follower lists35
•Hide from a short lists28
•Save a hide-lists40
•Close-friends lists20
•Visible close-friends markers30
•Multiple named groupss45
•All-or-close-friends choices15
•Pick from named groupss30
•Exclude one at postings16
•Exclude several at onces26
•Reusable exclusion lists38
•Edit audience in places30
•Switch to a group or privates42
•Two-factor authentications45
12EARLY ADOPTERΔ 4
Expressive quick reactors
Friend-feed followers ▸ Engaged reactors
Incremental Cohort Requirements
Casual sharing and posting
•Double-tap and emoji reactionss20
•Emoji and quick repliess26
The friend feed experience
•Pull-to-refresh for news30
•Pinch-zoom and swipes26
•Profile photo and names16
•Poster-controlled visibilitys46
•Double-tap appreciations16
•Emoji and threaded repliess30
•Private note to posters32
•Basic push alertss15
•Photo preview and mutes30
•New-post dot markers15
•New divider lines30
•Reaction count badges15
•In-app new indicators12
•Push notice on posts28
13EARLY ADOPTERΔ 5
Reliable-look sharers
Everyday casual sharers ▸ Confidence-seeking sharers
Incremental Cohort Requirements
Account setup and onboarding
•Share invite links18
•Social and biometric logins40
Effortless capture and beautify
•Screen-flash fill lights32
•Tap-to-set exposure points30
•Tap-to-expose subjects30
•Filter strength sliders26
•Before/after toggle buttons20
•Smart auto-fix on captures34
•Live full-frame previews34
•Suggested style for the shots38
•Brightness plus contrasts14
•Aspect-ratio presetss13
•Level grid overlays15
•Warmth plus saturations15
•Pinch to zoom details20
•Swipe to reshoots22
14EARLY ADOPTERΔ 2
Catch-up browsers
Friend-feed followers ▸ Quiet stay-current browsers
Incremental Cohort Requirements
The friend feed experience
•Scroll back through historys12
•Mark last-seen positions30
•Relative timestampss18
•Fast-loading top postss22
•New-posts refresh badges32
•Unfollow buttons6
•Mute without unfollowings20
•Empty-state prompt to follows8
15EARLY MAJORITYΔ 11
Proven-speed everyday shooters
Everyday casual sharers ▸ Spontaneous snapshooters
Incremental Cohort Requirements
Account setup and onboarding
•Cover hardware and edge casess38
•Avoid asking too earlys25
•Live name searchs32
Effortless capture and beautify
•Pre-warmed shutter buffers60
•Reachable one-hand layouts50
•Action freeze modes65
•Group selfie framings45
•Burst best-shot pickers60
•Ready-to-shoot on launchs60
•Framing guidess45
•Gesture and timer captures45
•Background save and processs60
•Swipe-to-preview full frames38
•One-tap default looks34
Casual sharing and posting
•Shoot-and-hold to posts55
•Multi-select and batchs52
•Double-tap instant shares50
•Swipe-up to publishs48
•Compare and confirms54
•Offline queue publishs58
16EARLY ADOPTERΔ 3
Reassured casual posters
Everyday casual sharers ▸ Occasional, low-stakes sharers
Incremental Cohort Requirements
Account setup and onboarding
•Multi-factor recovery flows48
Effortless capture and beautify
•Face-fill HDR balances58
Casual sharing and posting
•Pick from gallerys16
The friend feed experience
•Private reaction deliverys32
Trust, safety and accountability
•Undo toast after postings20
•Guided trusted recoverys68
17EARLY MAJORITYΔ 12
Proof-needing safety users
Privacy-first refugees from formal networks ▸ Safety-conscious users
Incremental Cohort Requirements
Account setup and onboarding
•Backup codes and trusted devicess48
Trust, safety and accountability
•Mutual and context signalss42
•Risk-flagged reviews70
•Block and bulk removes46
•Impersonation warningss72
•Block new accounts toos55
•Tracked report statuss50
•Stranger contact controlss50
•Review updates and appealss55
•Guided reason pickers25
•Attach evidences50
•Long-press and share blockings45
•Per-photo capture logs35
•Alerts on sensitive sharess50
•Close the save workaroundss45
•Per-photo capture logs35
•Alerts on sensitive sharess50
•Identity-verified takedowns52
•Two-factor authentications45
•Email reset links10
•SMS recovery codes24
•Guided report with evidences30
•Verified priority takedowns52
18LATE MAJORITYΔ 14
Granular-control holdouts
Privacy-first refugees from formal networks ▸ Audience-control seekers
Incremental Cohort Requirements
Casual sharing and posting
•Block and hide-froms45
•Work-contact flaggings70
Building your friend circle
•Spam and safety filterings68
•Periodic cleanup promptss62
•Restrict without removings58
•Granular privacy controlss64
•Batch review and notificationss45
•Spam and safety filterings68
•Audience insightss48
•Periodic cleanup promptss62
•Restrict without removings58
Trust, safety and accountability
•Mute and restrict tierss68
•Graduated access controlss66
•Mute-back and quiet exclusions55
•Smart group suggestionss60
•Remembered per-post defaults40
•Per-post custom audiences52
•Invisible, reviewable exclusionss50
•Clean audience handoffs55
•Age-aware defaultss40
•Periodic privacy check-ups50
•Biometric passkeyss72
19EARLY MAJORITYΔ 7
Conversation-keeping regulars
Friend-feed followers ▸ Engaged reactors
Incremental Cohort Requirements
Casual sharing and posting
•Reply threads and mentionss42
The friend feed experience
•Time dividers between postss28
•Full detail and actionss34
•Scroll position memorys34
•Tap name to profiles28
•Caught-up divider lines24
•Mentions and comment likess45
•Mention and acknowledges45
•Quiet seen indicatorss46
•Follow from contacts and profiless22
•Follow-back prompts and suggestionss38
•Mute from the feed and undos34
•Bundled digest alertss45
•Jump-to-new buttons45
•Activity inboxs30
•Reply and notifys45
•Preview and per-friend controls42
•Who-posted previews32
20EARLY MAJORITYΔ 15
Consistent-polish posters
Everyday casual sharers ▸ Confidence-seeking sharers
Incremental Cohort Requirements
Account setup and onboarding
•Risk-based challengess58
Effortless capture and beautify
•Scene-aware indoor tunings80
•Sun-aware scene balancings78
•Multi-frame night modes66
•Adaptive multi-frame brightenings58
•Automatic HDR blendings56
•Detail-preserving denoises38
•Side-by-side split views40
•Scene-tuned enhancements56
•Live camera look previews52
•Learned personal style rankings58
•Highlights and shadows controls24
•Perspective corrections28
•Tint and vibrance controls26
•Quality hints on previews45
•Warm-camera reshoots40
•Clarity warningss45
Casual sharing and posting
•Post-share confirmations20
•Guided first-post coachmarkss30
•Single-flow capture-to-shares50
•Share invite links28
•Contact-based suggestionss48
•Smart friend recommendationss70
•Step-by-step tooltipss26
•Contrast demonstrations62
•Upload progress and retrys30
•Resilient background postings52
•Animated reaction bursts34
21EARLY MAJORITYΔ 7
Prompt-driven returners
Friend-feed followers ▸ Quiet stay-current browsers
Incremental Cohort Requirements
Account setup and onboarding
•First-post prompts50
•SMS and email codess25
The friend feed experience
•Instant cached opens48
•New-since-visit counters42
•Day-grouped catch-up views55
•Ready-on-launch feeds48
•Contact-based suggestions on starts26
•Ongoing follow suggestions in feeds40
•Ranked friend suggestionss40
•Sort by recent activitys26
•Cross-device read states65
•Home-screen widgets48
•New-here dividers30
•Count and jump controls45
22EARLY MAJORITYΔ 11
Proof-needing occasional sharers
Everyday casual sharers ▸ Occasional, low-stakes sharers
Incremental Cohort Requirements
Account setup and onboarding
•Approve from old devices45
Casual sharing and posting
•Interactive privacy walkthroughs65
•See-your-audience views40
•Undo windows24
•Archive instead of deletes40
•Edited label and historys30
•Re-filter and adjust photos48
•Jump by dates20
•On-this-day memoriess34
•Tap to take downs6
•Confirm before removings12
•Undo takedowns24
•Edit the captions8
•Edit caption, tags, and places18
•Show edited markers30
The friend feed experience
•See who's a real friends24
•Nudges to prune quietlys40
•Show your following counts6
•Highlight mutual followss22
Building your friend circle
•Private account toggles12
•Clear privacy explainers28
•Private by default onboardings42
•Accept or decline lists12
•Request context previews30
•Scrollable follower lists10
•Search and sort followerss28
•Silent remove buttons14
•Confirm and undos26
Trust, safety and accountability
•Manage followers lists24
•Private archive gallerys22
•One-tap restores32
•Switch to privates15
•Pick close friends onlys30
•Exclude specific peoples42
•Seen-by counts18
•Who's seen it lists30
•Reshare and download warningss30
23LATE MAJORITYΔ 22
Fully-hardened holdouts
Privacy-first refugees from formal networks ▸ Safety-conscious users
Incremental Cohort Requirements
Account setup and onboarding
•Assisted identity recoverys72
•Verified account restorations72
Building your friend circle
•Context-ranked suggestionss78
•Warn on look-alike accountss72
Trust, safety and accountability
•Trust strength scorings74
•Rules and auto-declines68
•Preemptive safety shields80
•Assisted triage and takedowns80
•Smart keyword mutings65
•Automatic outreach screenings75
•Block linked accountss75
•Prioritized automated reviews80
•Smart harm suggestionss75
•Verified privacy guaranteess70
•Watermark and forwarding locks75
•Capture alerts with response actionss70
•Watermark and forwarding locks75
•Capture alerts with instant actionss70
•Live spread maps55
•Boundary controls with previewss75
•Proactive impersonation defenses78
•Biometric passkeyss72
•Backup codess42
•Trusted-contact recoverys68
•Photo-ID verifications55
•Live selfie matchs80
•Automated impersonation defenses78
24LATE MAJORITYΔ 11
Rich-interaction demanders
Friend-feed followers ▸ Engaged reactors
Incremental Cohort Requirements
Casual sharing and posting
•Rich reactive commentss60
The friend feed experience
•No-ranking assurances40
•Immersive photo viewers50
•Seamless preloaded scrollings50
•Display names and nicknamess38
•Caught-up summary states42
•Ambient low-stakes normss60
•Expressive quick commentss58
•Ambient acknowledgments60
•QR and link invitess52
•Quiet suggestions and temporary mutess50
•Smart timing and channelss65
•Grouped threaded activitys60
•Close-friend priority alertss60
•Highlight from close friendss62
•Synced position memorys65
Trust, safety and accountability
•Block and restrict accesss52
25LATE MAJORITYΔ 17
Reliability-demanding holdouts
Everyday casual sharers ▸ Spontaneous snapshooters
Incremental Cohort Requirements
Account setup and onboarding
•Time the ask by behaviors37
•Recent and shortcut searchs62
•Passwordless passkeyss65
Effortless capture and beautify
•Lock-screen instant captures80
•Stabilized one-hand shots70
•Subject-tracking captures85
•Auto group shots75
•Auto best-of bursts80
•Shortcut-driven launchs80
•Auto-framing assists70
•Hands-free captures70
•Predictive instant captures85
•Scene-aware preview orderings66
•Saved custom presetss58
Casual sharing and posting
•Smart one-tap publishs72
•Suggested shots to shares74
•Fast-post with safe defaultss70
•One-motion finish-to-feeds66
•Guided ready checks72
•Resilient instant publishs76
Trust, safety and accountability
•Full-reach removals60
26LATE MAJORITYΔ 24
Never-embarrassed perfectionists
Everyday casual sharers ▸ Confidence-seeking sharers
Incremental Cohort Requirements
Account setup and onboarding
•Adaptive trust scorings80
•Suggest alternatives when takens32
•Auto face-centering with imports52
•Prefilled from your detailss42
Effortless capture and beautify
•Subject relight and separations82
•AI night reconstructions88
•Smart light-source blendings82
•Region-aware exposure mappings80
•AI grain removals84
•Over-edit warnings56
•Full AI relighting and cleanups82
•Split-compare look previews64
•Auto-matched best styles74
•One-tap auto exposures40
•Auto-straighten horizons44
•Auto white balances43
•Auto-fix suggestionss68
•Burst-on-retakes62
•Best-shot suggestions55
•Auto-cull duplicatess72
•One-tap fixes in reviews68
•Swipeable frame pickers18
•Auto-trim to top pickss72
Casual sharing and posting
•Verified delivery feedbacks64
•Search and filter your historys50
The friend feed experience
•Reciprocity-first following models52
Building your friend circle
•Tap phones together nearbys52
•Bump-to-follow proximitys80
•Sent-requests centers60
•Show mutuals and recent photoss50
Trust, safety and accountability
•Ask a mutual friends50
•Auto-triage and groupings66
•Silent removes10
•Private-by-default at signups12
•Guided privacy onboardings24
•Undo window after sharings20
•Verified everywhere removals60
27LATE MAJORITYΔ 10
Pressure-averse holdouts
Everyday casual sharers ▸ Occasional, low-stakes sharers
Incremental Cohort Requirements
Account setup and onboarding
•Show a real casual feed samples42
Building your friend circle
•Ranked search and QRs65
•Import a friend lists30
•Match to existing userss45
•Sync and notify joinss58
•Merge multiple networkss72
•Suggested cleanup promptss52
•Timed mutess42
•Block linked accountss68
•Edit anytime with checkss24
•Add a bio and detailss30
•Guided profile setups44
•Bulk review and trims34
•Suggested trimss52
•Review and unmutes28
•Timed mutess42
•Block and reports28
•Block linked accountss68
Trust, safety and accountability
•Submit account detailss30
28LATE MAJORITYΔ 18
Effortless-catch-up holdouts
Friend-feed followers ▸ Quiet stay-current browsers
Incremental Cohort Requirements
Account setup and onboarding
•Silent passkey re-auths60
Effortless capture and beautify
•Long-exposure night boosts24
•Steadied night captures40
•Multi-frame noise averagings60
•Auto-balanced intensitys62
•Second-chance bursts62
•Multi-select imports38
•Smart source accesss60
•Auto-enhance importss62
•Smart recent surfacings58
•Search by contents58
•Same adjustment sliderss26
Casual sharing and posting
•Photo-anchored reactionss52
The friend feed experience
•Invite friends who aren't here yets54
•Guided circle setups56
•Seasonal circle reviews54
•Soft cap with a nudges36
Building your friend circle
•Share an invite links15
•Pre-filled text invitess32
•Track and auto-connects52
•Nudge and reciprocates68
•Scan a profile QR codes25
•Show pending statuss22
•Notify and cancel requestss40
•Undo and confirm follows55
•Preview profile firsts30
Trust, safety and accountability
•Silent block and mutes40
•Recently deleted recoverys35
•Auto-archive ruless50
•Deleted post recoverys35
•Scheduled auto-archives50
•Reusable audience listss58
•Reach-over-time views45
•Reach-aware undo promptss62