12Customer sequencing
DEMANDDemand36 steps
1INNOVATORΔ 0
Curious First Likers
Active Engager & Reactor ▸ Supportive Liker
Incremental Cohort Requirements31
Account setup and onboarding
•Register with email and passwords8
•Type a unique handles8
•Log in with username and passwords8
•Upload photo from librarys8
•Choose public or privates10
•Type a names5
•Show popular accounts lists10
•Search by usernames10
•Open straight to cameras15
•Tap one filters8
+21 more
2INNOVATORΔ 3
App-Curious Early Joiner
Friend-Life Follower ▸ Close-Circle Keeper-Upper
Incremental Cohort Requirements59
Account setup and onboarding
•Send email confirmation links10
•Sign up with email and passwords10
•Enter name and bios5
•Search and follow by usernames8
•Show a static walkthroughs8
Effortless capture
•Launch into the cameras15
•One-tap shutters10
•Ask permission on first opens8
•Show system permission prompts8
In-app beautification and editing
•Show a fixed filter rows15
+49 more
3INNOVATORΔ 1
Eager Old-Friend Seeker
Friend-Life Follower ▸ Selective Reconnector
Incremental Cohort Requirements12
Account setup and onboarding
•Verify email or phones10
•Choose public or private accounts15
•Search friends by usernames8
•Exact username lookups10
•Search and follow by names10
•Auto-correct the first shots35
Effortless capture
•Auto light and color corrections30
In-app beautification and editing
•Tap a preset filters15
Image-first feed and discovery
•Search by name or handles15
•Exact-match name searchs8
+2 more
4INNOVATORΔ 2
Novelty-Seeking Feed Skimmers
Casual Time-Filler Browser ▸ Quick Catch-Up Scroller
Incremental Cohort Requirements10
Image-first feed and discovery
•New-since-last-visit markers30
•Preloaded instant scrolls50
•Smart caught-up summarys70
•New-posts indicators42
•Cache and infinite scrolls38
•Smooth edge-to-edge scrollings50
•Tap through to their profiles38
•Remember your scroll positions38
•Suggest accounts your friends follows15
Friends network and growth
•Unfollow in one taps20
5INNOVATORΔ 9
Feed-Curious Novelty Seekers
Friend-Life Follower ▸ Broad Social Browser
Incremental Cohort Requirements78
Account setup and onboarding
•Suggest by interest categoriess30
•Suggested accounts to follows30
•Add caption and confirm audiences20
Effortless capture
•Instant-ready cameras35
•Explain before you asks18
In-app beautification and editing
•Preview filters on your own photos30
•Toggle filter on or offs8
•Preview looks live on your photos30
•Tap to auto-brightens8
•One-tap auto color fixs10
+68 more
6INNOVATORΔ 2
Reply-Hungry First Commenters
Active Engager & Reactor ▸ Conversational Commenter
Incremental Cohort Requirements13
In-app beautification and editing
•Tap-to-swap live previews12
•Drag to repositions8
•Show a static previews8
Casual sharing and posting
•Show a live previews8
•Emoji and quick reactionss22
•Type a free-text locations8
•Add emoji and mentionss25
•Review before postings20
Image-first feed and discovery
•Emoji and quick reactionss45
•See who reacted and read commentss25
+3 more
7INNOVATORΔ 0
Reaction-Curious First Movers
Active Engager & Reactor ▸ Reciprocity-Driven Reactor
Incremental Cohort Requirements2
Account setup and onboarding
•Upload a photo from your librarys8
Image-first feed and discovery
•See who liked and get notifieds38
8EARLY ADOPTERΔ 18
Contact-Synced Circle Builder
Friend-Life Follower ▸ Close-Circle Keeper-Upper
Incremental Cohort Requirements92
Account setup and onboarding
•Add phone number sign-ups22
•Live availability checks20
•Recover a forgotten passwords20
•Recover a lost passwords25
•Snap or pick, then adjusts22
•Guide with hints and limitss15
•Approve follow requestss25
•Control profile visibility detailss45
•Manual contact uploads25
•Auto-matched follow suggestionss40
+82 more
9EARLY ADOPTERΔ 4
Double-Tap Habitués
Active Engager & Reactor ▸ Supportive Liker
Incremental Cohort Requirements15
Casual sharing and posting
•Quick optional polishs35
•Front-camera capture and posts15
•Filter and flip before sharings30
•Open straight to cameras15
•Auto light and color corrections40
Image-first feed and discovery
•Surface the photos you'll loves80
•Live auto-updating feeds70
•Prioritized ranked deliverys82
•Adapt layout to every photos75
•Surface context and closenesss62
+5 more
10EARLY ADOPTERΔ 1
Mention-and-Notify Chatters
Active Engager & Reactor ▸ Conversational Commenter
Incremental Cohort Requirements4
Casual sharing and posting
•Tag friends and placess45
•Tap-to-add hashtags and locations45
Image-first feed and discovery
•Moderated, translated conversationss72
•Smart, safe repliess75
11EARLY MAJORITYΔ 2
Confident Reaction Scrollers
Active Engager & Reactor ▸ Supportive Liker
Incremental Cohort Requirements10
Account setup and onboarding
•Sign in with phone or social accountss42
•Snap or crop in places22
•Add name and bios15
Casual sharing and posting
•Surface everyday moments with example promptss30
•Save drafts to sit ons22
•Auto light and color fixs35
Friends network and growth
•Connect other networkss55
•Rank suggested peoples60
•Manage a blocked lists40
•Quietly mute insteads40
12EARLY MAJORITYΔ 8
Never-Miss-A-Post Follower
Friend-Life Follower ▸ Close-Circle Keeper-Upper
Incremental Cohort Requirements27
Account setup and onboarding
•Partial name and handle matchings25
•Ranked results with follow statuss45
•Typo-tolerant recent and suggested searchs65
•Connect other networkss55
•Suggested people to follows80
•Find friends from contactss55
•Personalized follow recommendationss80
•Suggest friends of friendss52
•Auto-build your friend graphs78
•Smart, timed nudgess70
+17 more
13EARLY ADOPTERΔ 7
Variety-Hungry Regulars
Friend-Life Follower ▸ Broad Social Browser
Incremental Cohort Requirements53
Account setup and onboarding
•Enter email and passwords8
•Link one social accounts30
•Link contacts and multiple networkss55
•Suggest from contacts and connectionss55
•Personalize follow-up suggestionss80
•Swipe and compare filterss20
•Guide a live first posts25
Effortless capture
•Retake and picks8
•Side-by-side compares22
•Launch straight to cameras10
+43 more
14EARLY ADOPTERΔ 3
Habitual Quick Checkers
Casual Time-Filler Browser ▸ Quick Catch-Up Scroller
Incremental Cohort Requirements12
Account setup and onboarding
•Adjust filter strengths35
Effortless capture
•Auto action modes30
•Burst-and-pick sharpests50
•Steady-shot assists55
•Auto HDR blendings40
•Guide the first shot with auto-corrections22
•Show corrected photo after captures20
In-app beautification and editing
•Recover backlit facess55
•Balance highlights and shadowss45
•Correct color per lighting scenes38
+2 more
15INNOVATORΔ 5
Nightly Wind-Down Scrollers
Casual Time-Filler Browser ▸ Leisurely Evening Browser
Incremental Cohort Requirements16
Effortless capture
•Open straight to the cameras10
•Grant permissions in one flows25
Casual sharing and posting
•Add caption laters22
Image-first feed and discovery
•Personalize suggestions across signalss85
•Personalized smart searchs70
•Personalize suggestions continuouslys85
•Follow all your contacts at onces70
•Search and filter your archives70
•Surface highlights and momentss70
•Preview posting habitss70
+6 more
16EARLY MAJORITYΔ 7
Mainstream Feed Scrollers
Friend-Life Follower ▸ Broad Social Browser
Incremental Cohort Requirements31
Account setup and onboarding
•Beautify the profile photos40
Effortless capture
•Scene-aware corrections58
•Auto face beautifications45
In-app beautification and editing
•Live preview while dialings38
•Tap-to-apply filter previews18
•Live thumbnail strips34
•Press-and-hold to peek originals8
•Side-by-side before/after toggles22
•Balance light and colors35
•Recover shadows and highlightss58
+21 more
17INNOVATORΔ 0
Novelty-Chasing Peekers
Casual Time-Filler Browser ▸ Habitual Idle-Moment Opener
Incremental Cohort Requirements
No new requirements
18EARLY ADOPTERΔ 0
See-Who-Reacted Regulars
Active Engager & Reactor ▸ Reciprocity-Driven Reactor
Incremental Cohort Requirements1
Account setup and onboarding
•Biometric and multi-device sign-ins70
19EARLY MAJORITYΔ 0
Time-Pressed Catch-Up Scrollers
Casual Time-Filler Browser ▸ Quick Catch-Up Scroller
Incremental Cohort Requirements2
Friends network and growth
•Surface recent photos and connectionss45
•Invite whole contact groupss45
20LATE MAJORITYΔ 1
Reassured Passive Reactors
Active Engager & Reactor ▸ Supportive Liker
Incremental Cohort Requirements3
Account setup and onboarding
•Guided privacy with safe defaultss70
In-app beautification and editing
•Adjust and compares48
•Smart preview suggestionss70
21EARLY ADOPTERΔ 8
Contact-Import Returner
Friend-Life Follower ▸ Selective Reconnector
Incremental Cohort Requirements24
Account setup and onboarding
•Approve follower requestss30
•Set per-post audiences and block listss70
•Suggest friends continuouslys78
•Guide the first captures45
•Preview edit and post in one flows65
Effortless capture
•Open straight to the cameras8
Casual sharing and posting
•Smart audience suggestionss75
Friends network and growth
•Recognized-friend disambiguations68
•Smart people suggestionss80
•Personalize follow recommendationss85
+14 more
22EARLY ADOPTERΔ 1
Resume-Where-I-Left-Off Browsers
Casual Time-Filler Browser ▸ Leisurely Evening Browser
Incremental Cohort Requirements10
Effortless capture
•Preload for instant readinesss45
In-app beautification and editing
•Apply one-tap auto white balances15
•Auto brightness lifts15
•Single brightness sliders8
•Brightness with tap-to-resets18
•Slide contrast up or downs8
•Contrast with instant resets18
•Single warmth sliders8
•Snap-to-center resets18
•One-tap auto-enhances12
23EARLY MAJORITYΔ 2
Proven-Match Reconnector
Friend-Life Follower ▸ Selective Reconnector
Incremental Cohort Requirements10
Account setup and onboarding
•Verify by SMS codes30
•Sign up with one tap via social logins45
•Beautify and default fallbacks40
•Guided profile promptss30
Effortless capture
•Tap-to-shoot in-app cameras15
•Auto light and color corrections35
•Preview correction live in viewfinders45
Friends network and growth
•Personalize suggestions with interest signalss85
•Personalize suggestions with signalss80
•Surface at the right momentss85
24LATE MAJORITYΔ 6
Wait-For-Everyone Browsers
Friend-Life Follower ▸ Broad Social Browser
Incremental Cohort Requirements24
Account setup and onboarding
•Add phone number sign-ups25
•Verify and pick a usernames25
•Control profile field visibilitys45
•Guided first-post walkthroughs40
Effortless capture
•Steady, well-exposed shots50
•Scene-aware auto captures80
•Real-time smart corrections80
•Multi-frame night stackings68
•HDR multi-frame blendings58
•Glare and shadow corrections65
+14 more
25EARLY MAJORITYΔ 6
Threaded Conversation Regulars
Active Engager & Reactor ▸ Conversational Commenter
Incremental Cohort Requirements18
Account setup and onboarding
•Prompt a guided practice posts45
In-app beautification and editing
•Smart default and remembered strengths58
•Guided smart framings52
•Smart subject-aware framings68
•Snap to subjects42
•Fit whole photos with borderss38
Casual sharing and posting
•Match your moment to similar friend postss72
•Serve up food-tuned polishs70
•Post directly from librarys70
•Discoverable place feedss80
+8 more
26LATE MAJORITYΔ 0
Efficiency-Demanding Glancers
Casual Time-Filler Browser ▸ Quick Catch-Up Scroller
Incremental Cohort Requirements
No new requirements
27EARLY MAJORITYΔ 0
Balance-Watching Engagers
Active Engager & Reactor ▸ Reciprocity-Driven Reactor
Incremental Cohort Requirements
No new requirements
28EARLY ADOPTERΔ 0
Notification-Nudged Returners
Casual Time-Filler Browser ▸ Habitual Idle-Moment Opener
Incremental Cohort Requirements
No new requirements
29LATE MAJORITYΔ 0
Safe-Space Discussion Holdouts
Active Engager & Reactor ▸ Conversational Commenter
Incremental Cohort Requirements
No new requirements
30EARLY MAJORITYΔ 0
Habit-Forming Evening Lingerers
Casual Time-Filler Browser ▸ Leisurely Evening Browser
Incremental Cohort Requirements1
Effortless capture
•Tap-to-expose balancings15
31LATE MAJORITYΔ 0
Curated Slow-Feed Loyalists
Casual Time-Filler Browser ▸ Leisurely Evening Browser
Incremental Cohort Requirements
No new requirements
32LATE MAJORITYΔ 0
Habit-Locked Mutual Reactors
Active Engager & Reactor ▸ Reciprocity-Driven Reactor
Incremental Cohort Requirements
No new requirements
33EARLY MAJORITYΔ 0
Caught-Up Habitual Scrollers
Casual Time-Filler Browser ▸ Habitual Idle-Moment Opener
Incremental Cohort Requirements
No new requirements
34LATE MAJORITYΔ 25
Notification-Driven Habitual Checker
Friend-Life Follower ▸ Close-Circle Keeper-Upper
Incremental Cohort Requirements77
Account setup and onboarding
•Secure every account fullys72
•Guard and reserve handless62
•Verify silently and flag risks80
•Smart, secure sign-ups70
•Add two-factor logins45
•Manage account security centers70
Effortless capture
•Zero-friction always-on captures78
•Predictive subject trackings80
•Burst captures40
•Best-shot auto-picks68
+67 more
35LATE MAJORITYΔ 3
Effortless Auto-Reconnect User
Friend-Life Follower ▸ Selective Reconnector
Incremental Cohort Requirements12
Account setup and onboarding
•Smart filter suggestionss58
•Smart first-post assists65
•Guided first-capture prompts30
•Instant preview with retakes45
•Guided first-post walkthroughs25
•Preview before you publishs40
Effortless capture
•Scene-aware auto-tunings40
•Hardware-button captures22
In-app beautification and editing
•Reorder and hide filterss45
•Suggest looks for the shots75
+2 more
36LATE MAJORITYΔ 0
Ritual-Locked Daily Checkers
Casual Time-Filler Browser ▸ Habitual Idle-Moment Opener
Incremental Cohort Requirements
No new requirements