Traveling somewhere new is expensive, generic, and impersonal. Hotels are pricey, cookie-cutter, and concentrated in commercial districts; meanwhile millions of homes sit empty and could host travelers, but there is no trusted way to discover, book, and pay for them.
A trusted two-sided marketplace where travelers discover, book, and pay for real homes with confidence, and everyday owners easily list and host with verified identities, reviews, and protected payments.
Every job is expressed at four depths, from a minimal basic version to a comprehensive one. Each dot is a feature — the median climbs with depth (a comprehensive feature is 8.0× harder on average than its basic version), but so is the overlap.
6 customers × 4 adoption stages = 48 cohorts. Each cell is a cohort, sized by its requirement load and grouped by customer segment (coloured by marketplace side). Hover for details.
48 cohorts → 18,248 requirement links → 971 of 976 features. Each band is a customer segment, each ribbon is a requirement link, and width shows how many features a segment demands from each problem domain. Hover for details.
What each squad builds next — the first card on its row of the derived board, and the customer cohort it is for.
Home Discovery Division
Search & Filtering Group
#2Destination & Date Search Teamauto-assigned
Adjustable date window
Traveler shifts check-in and check-out with quick +/- day buttons and re-runs the search, so they can nudge dates to find open homes.
For #2 · Adventurous Budget Families
#2Filtering Teamauto-assigned
Tag amenities on listings
Hosts check boxes like step-free entrance, pet-friendly, or crib available. Travelers see these tags on each listing and read them manually to judge fit.
For #2 · Adventurous Budget Families
Evaluation & Inspiration Group
#2Listing Evaluation Teamauto-assigned
Photo gallery and description
Show the host's uploaded photos in a scrollable gallery alongside a free-text written description, so travelers can see and read about the space.
For #2 · Adventurous Budget Families
#2Comparison & Shortlisting Teamauto-assigned
One-tap save
A heart button on each listing saves it to a single Saved list you revisit anytime, so you never lose a home you liked.
For #2 · Adventurous Budget Families
#2Inspiration Browsing Teamauto-assigned
Side-by-side home listings
Show homes in a simple browsable list with photo, price per night, location, and size, so hotel-minded travelers can see homes exist as an option.
For #2 · Adventurous Budget Families
Booking & Payments Division
Booking & Confirmation Group
#2Booking Confirmation Teamauto-assigned
Manual date entry
Two date fields where the guest types or picks a check-in and check-out day, and the nightly total is calculated from them.
For #2 · Adventurous Budget Families
#2Cancellations & Changes Teamauto-assigned
Message host to change dates
Guest asks the host in-message to shift dates; host manually cancels and rebooks. Solves simple cases where the host is responsive and the new dates are open.
For #2 · Adventurous Budget Families
Payments & Protection Group
#1Escrow Payments Teamauto-assigned
Back every held payment with protection
Adds a full guarantee: itemized escrow receipts, dispute resolution, automatic refunds for misdescribed or missing listings, and re-booking help—so the guest carries zero risk paying weeks ahead.
For #1 · Company-Backed Nomad Programs
#2Guest Protection & Claims Teamauto-assigned
Contact host to complain
Guest messages the host directly in-app to report the problem and request a fix or partial refund, with the conversation logged as a record.
For #2 · Adventurous Budget Families
#2Host Payouts & Earnings Teamauto-assigned
Show payout total
A simple running total of what you've earned, with each completed payout listed by date and amount so you can confirm you got paid.
For #2 · Adventurous Budget Families
Trust & Accountability Division
Identity & Safety Group
#2Identity Verification Teamauto-assigned
Email and phone confirmed badge
Show a simple 'contact verified' badge once the user confirms a working email and phone number, proving reachability. Solves the most basic reassurance for roughly half of profiles.
For #2 · Adventurous Budget Families
#2Trust & Safety Enforcement Teamauto-assigned
Report listing button
A simple 'Report this listing' link opens a form where guests pick a reason (fake, scam, misleading) and add notes. Submissions land in a support queue for manual review.
For #2 · Adventurous Budget Families
Reviews & Reputation Group
#2Reviews & Reputation Teamauto-assigned
Post public replies
Host reads each guest review and writes a public reply attached beneath it, so future guests see the host's side and the host acknowledges feedback.
For #2 · Adventurous Budget Families
#2Listing Trust Teamauto-assigned
Show star average and count
Display each listing's overall star rating alongside the total number of reviews, so guests can gauge both quality and how much evidence backs it.
For #2 · Adventurous Budget Families
#2Guest Vetting Teamauto-assigned
Launch discount codes
Give early travelers a simple promo code for money off their first booking in the new city, advertised through basic local and social channels.
For #2 · Adventurous Budget Families
Hosting Division
Listing & Pricing Group
#2First Listing Creation Teamauto-assigned
Free-text description
Host types a plain-text description of the home and lists rooms, beds, and amenities in their own words, so travelers can read what's offered.
For #2 · Adventurous Budget Families
#2Pricing Teamauto-assigned
Enter a nightly price
Host types one number for the price per night, applied to every available date. Solves the basic case of putting a listing online with a set rate.
For #2 · Adventurous Budget Families
Calendar & Bookings Group
#2Calendar & Availability Teamauto-assigned
Tap dates on a calendar
Host opens a month-view calendar and taps individual dates to mark them blocked or available, keeping the listing truthful for basic manual upkeep.
For #2 · Adventurous Budget Families
#2Booking Management Teamauto-assigned
Share check-in instructions
Host writes free-text arrival details and standard check-in/check-out times into the listing; guest reads them and messages the host to coordinate key handoff manually.
For #2 · Adventurous Budget Families
Operations & Portfolio Group
#2Home Operations Teamauto-assigned
Manual cleaning reminder
After each booking ends, the host gets a checkout reminder and can add their own cleaning task with a note. Solves the basic 'don't forget to clean' case.
For #2 · Adventurous Budget Families
#8Multi-Listing Management Teamauto-assigned
Give and get credit
Track invites and award travel credit to both sides once the friend completes their first booking, with a simple status page showing pending and earned rewards.
For #8 · Perpetual-Move Early Nomads
Stay Experience Division
Arrival & Departure Group
#2Arrival & Check-in Teamauto-assigned
Written address and directions
Show the full street address, a text note from the host ('blue door, second floor'), and a map pin once the booking is confirmed. Solves finding standalone, clearly numbered homes.
For #2 · Adventurous Budget Families
#2Home Orientation Teamauto-assigned
Show details after booking
Once booked, guest sees the wifi network name, password, and door-entry instructions on the reservation page and in the confirmation email.
For #2 · Adventurous Budget Families
#2Check-out & Departure Teamauto-assigned
Show written checkout list
Host writes departure tasks into the listing; guest reads a plain text list of what to do before leaving. Solves simple stays where instructions are few.
For #2 · Adventurous Budget Families
In-Stay Support Group
#2Guest-Host Communication Teamauto-assigned
Post static house info
Host fills in check-in steps, address, wifi, and house rules once; guest sees it all on the booking page after confirming.
For #2 · Adventurous Budget Families
#2Problem Resolution Teamauto-assigned
Report via support message
Guest reports the mismatch through a simple in-app form or support message describing the problem, and a human agent follows up manually to resolve it.
AirBnB-style rentals
Problem
Traveling somewhere new is expensive, generic, and impersonal. Hotels are pricey, cookie-cutter, and concentrated in commercial districts; meanwhile millions of homes sit empty and could host travelers, but there is no trusted way to discover, book, and pay for them.
Solution
2-sided marketplaceA trusted two-sided marketplace where travelers discover, book, and pay for real homes with confidence, and everyday owners easily list and host with verified identities, reviews, and protected payments.
How it works
5 stepsPrinciples
12 beliefsProblem domains
6 domainsUse cases and Jobs
6 domains → 37 use cases → 244 jobs. Each cell is a use case, sized by its job count and coloured by domain. Hover for details.
Features
976 featuresEvery job is expressed at four depths, from a minimal basic version to a comprehensive one. Each dot is a feature — the median climbs with depth (a comprehensive feature is 8.0× harder on average than its basic version), but so is the overlap.
Open Features →Customer segments
2-sided marketplace6 customersCustomer cohorts
6 customers × 4 adoption stages = 48 cohorts. Each cell is a cohort, sized by its requirement load and grouped by customer segment (coloured by marketplace side). Hover for details.
Open Customer cohorts →Customer requirements
48 cohorts → 18,248 requirement links → 971 of 976 features. Each band is a customer segment, each ribbon is a requirement link, and width shows how many features a segment demands from each problem domain. Hover for details.
Customer terrain
Requirement load for every cohort — customers × adoption stages. Green is easy ground, red is steep.
Customer sequencing
The first moves on each side of the marketplace — the lightest cohorts, in rollout order. Colour = requirement load (green is easy ground).
Team composition
133 roles · 26 squads · 11 groupsAll 133 roles open — hiring not startedThe whole org in one block — divisions → groups → squads left to right, band height = FTE headcount. Hover for details.
Open Team composition →Product roadmap
971 features to build · 48 of 48 cohorts wonWhat each squad builds next — the first card on its row of the derived board, and the customer cohort it is for.
Positioning
5 momentsMarket opportunity
Opportunity over time — overlaid TAM / SAM / SOM bands per positioning moment.