12Customer sequencing
DEMANDDemand48 steps
1LATE MAJORITYΔ 0
Company-Backed Nomad Programs
Remote Worker & Digital Nomad ▸ Traveling Digital Nomad
Incremental Cohort Requirements2
Protected booking and payments
•Back every held payment with protections85
•Guarantee-backed multi-currency escrows90
2INNOVATORΔ 6
Adventurous Budget Families
Leisure Vacationer ▸ Family Vacationer
Incremental Cohort Requirements195
Discovering the right home
•Match place name to listingss15
•Adjustable date windows10
•Type location and pick datess10
•Manual availability filters20
•List all homes in the searched citys15
•Nightly price ranges10
•Guest count filters10
•Checkbox amenity lists10
•Basic room-type toggles10
•Tag amenities on listingss8
+185 more
3INNOVATORΔ 0
Adventurous Romantic Pioneers
Leisure Vacationer ▸ Couples Getaway
Incremental Cohort Requirements3
Discovering the right home
•Neighborhood name filters15
•Browse curated theme collectionss15
Protected booking and payments
•Manual release buttons20
4INNOVATORΔ 1
Hostel-Swapping Adventurers
Budget-Conscious Traveler ▸ Backpacker & Young Traveler
Incremental Cohort Requirements8
Discovering the right home
•Adjustable min–max sliders22
•Browse by regions15
Trust and accountability
•Confirm email and phones25
•Verify phone by codes22
Marketplace growth and go-to-market
•Self-serve host signups30
•Trust signals before you pays38
•Personal invite code with credits30
•Saved trips and wishlistss30
5INNOVATORΔ 0
Budget Backpacker Explorers
Leisure Vacationer ▸ Solo Traveler
Incremental Cohort Requirements2
Protected booking and payments
•File a claim by messages15
•File a claim with evidences18
6INNOVATORΔ 1
Adventurous Group Ringleader
Group & Occasion Traveler ▸ Friends & Family Group
Incremental Cohort Requirements14
Discovering the right home
•Autocomplete places and guest counts30
•Bedroom and bathroom filterss25
•Bed-type and sleeping breakdowns45
•In-app threaded chats25
•Named wishlistss22
•Save homes to a shared lists30
•Organize into trip listss25
•Side-by-side comparison tables15
•Build a shared shortlists30
Protected booking and payments
•Itemize every fee and taxs22
+4 more
7INNOVATORΔ 0
Casual Reunion Planner
Group & Occasion Traveler ▸ Special-Occasion Organizer
Incremental Cohort Requirements1
Trust and accountability
•Government ID uploads35
8INNOVATORΔ 6
Perpetual-Move Early Nomads
Remote Worker & Digital Nomad ▸ Traveling Digital Nomad
Incremental Cohort Requirements64
Discovering the right home
•Flexible-length toggless30
•Grouped amenity filterss30
•Total price and policy summarys25
•Show nearby places and distancess38
Protected booking and payments
•Pay part now, rest laters25
•Flexible payment schedules45
•Itemized receipt in accounts22
•Release on confirmed check-ins45
•Auto-release after 24 hourss40
•Send a date-change requests35
+54 more
9INNOVATORΔ 10
Deal-Hunting Trip Testers
Budget-Conscious Traveler ▸ Value-Seeking Family or Couple
Incremental Cohort Requirements116
Discovering the right home
•Autocomplete and map views40
•Pinned results on a maps25
•Pan-and-zoom to search heres45
•Booking-aware live calendars40
•Map the whole area with pinss35
•All-in trip totals30
•Multi-select with live countss25
•Total trip-cost filterings70
•Bedroom and bed sliderss25
•Full amenity checklist with countss30
+106 more
10EARLY ADOPTERΔ 12
Space-Seeking Young Parents
Leisure Vacationer ▸ Family Vacationer
Incremental Cohort Requirements86
Discovering the right home
•Map-boundary browsings38
•Guided price sliders50
•Verified amenity accuracys55
•Filter by accessibility needss22
•Verify and detail accessibilitys45
•Bed-type breakdowns45
•Combine hard requirements with instant resultss55
•Verified, quality-checked medias55
•Sortable, categorized rating breakdowns55
•Personalized cost and refund previews45
+76 more
11EARLY ADOPTERΔ 5
Gap-Year Wanderers
Budget-Conscious Traveler ▸ Backpacker & Young Traveler
Incremental Cohort Requirements53
Discovering the right home
•Filter by vibe and budgets38
•Filter and sort by vibes35
•Map-driven discoverys35
•Explore by destination and themes30
•Browse by broad region and prices15
•Explore themed collections on a maps38
Protected booking and payments
•Show the refund amount upfronts15
•Enter bank details manuallys15
•Offer multiple payout optionss35
•Manual payout request after check-ins15
+43 more
12EARLY ADOPTERΔ 1
Confident Digital Solo Trippers
Leisure Vacationer ▸ Solo Traveler
Incremental Cohort Requirements4
Discovering the right home
•Stay rules and gap handlings60
•Map and total-cost compares55
Trust and accountability
•First-booking protection guarantees65
Hosting setup and management
•Per-listing dashboards with badgess30
13EARLY ADOPTERΔ 6
Experience-Seeking Duos
Leisure Vacationer ▸ Couples Getaway
Incremental Cohort Requirements50
Discovering the right home
•Comment and vote on candidatess52
•Match themes to your tastes60
•Explore the neighborhoods52
Protected booking and payments
•Enforce stay rules at selections60
•Price-aware date pickings55
•Held-inventory checkouts60
•Cancel-and-rebook shortcuts15
•One-tap refund and manual helps15
•Policy-based decisions with trackings65
Trust and accountability
•Manual re-verification requests18
+40 more
14EARLY MAJORITYΔ 6
Safety-Conscious Family Planners
Leisure Vacationer ▸ Family Vacationer
Incremental Cohort Requirements42
Discovering the right home
•Search the map by areas55
•Group-fit recommendationss70
•Smart amenity matchings80
•Match a full needs profiles70
•Price distribution histograms45
•Sleeping-fit guidances70
•Match verified amenities to trip needss80
•Verify and enrich the listings55
•Upfront total and refund previews55
•Category ratings and Superhost statuss55
+32 more
15EARLY ADOPTERΔ 1
All-In Value Comparers
Budget-Conscious Traveler ▸ Value-Seeking Family or Couple
Incremental Cohort Requirements3
Discovering the right home
•Rank by relevance and pan-to-searchs62
•Whole-budget planners72
•Combined space and layout filterss45
16EARLY MAJORITYΔ 1
Cautious Special-Occasion Couples
Leisure Vacationer ▸ Couples Getaway
Incremental Cohort Requirements7
Protected booking and payments
•Multiple payment methodss58
Trust and accountability
•Sort, filter, and break down ratingss40
•Verify and summarize trustworthy reviewss65
•Auto-flag and holds55
•Prioritized triage with auto-signalss58
Hosting setup and management
•Guided prompts and previewss40
•See local demand signalss62
17EARLY MAJORITYΔ 1
Budget-Minded Students
Budget-Conscious Traveler ▸ Backpacker & Young Traveler
Incremental Cohort Requirements8
Trust and accountability
•Show past review texts15
•Star ratings and category breakdowns35
•Bundle verification with track records55
•Verified reviews and flagss58
•Guided claim with trackings50
•Severity-based routing and holdss62
Marketplace growth and go-to-market
•Invite hosts toos52
•Multi-channel invitess55
18EARLY ADOPTERΔ 2
Shared-Wishlist Planners
Group & Occasion Traveler ▸ Friends & Family Group
Incremental Cohort Requirements12
Discovering the right home
•Live map with price markerss65
•Shared collaborative wishlistss70
•Guided fit rankings80
•Decide together and book as a groups78
•Live price and availability alertss48
•Share and plan lists togethers70
•Decide and book as a groups75
Hosting setup and management
•One dashboard, all listingss35
•Filterable dashboard tabss35
•Manage all listings in one dashboards35
+2 more
19INNOVATORΔ 0
Trial Snowbird Testers
Remote Worker & Digital Nomad ▸ Seasonal Long-Stay Resident
Incremental Cohort Requirements
No new requirements
20EARLY ADOPTERΔ 0
Birthday Weekend Host
Group & Occasion Traveler ▸ Special-Occasion Organizer
Incremental Cohort Requirements
No new requirements
21INNOVATORΔ 0
Between-Homes Improvisers
Relocation & Temporary-Housing Traveler ▸ General
Incremental Cohort Requirements2
Marketplace growth and go-to-market
•Manual ratio dashboards20
•Manual side-balance dashboards20
22EARLY MAJORITYΔ 3
Cost-Split Booking Groups
Group & Occasion Traveler ▸ Friends & Family Group
Incremental Cohort Requirements22
Discovering the right home
•Search by drawn area and radiuss55
•Guided policy check with alertss70
•Guided pick with tradeoff insightss78
Protected booking and payments
•Guaranteed booking with rebooking backups85
•Expense-ready exports45
•Confirmed check-in triggers payouts55
•Explain fees and adjustmentss45
•Show adjusted payout amounts18
•Explain the payout breakdowns38
•Track disputes and claims lives62
+12 more
23EARLY MAJORITYΔ 3
Safety-Conscious Independent Travelers
Leisure Vacationer ▸ Solo Traveler
Incremental Cohort Requirements17
Discovering the right home
•Understand fuzzy and flexible placess85
•Draw-your-own area searchs58
•Price-by-date calendars55
•Flexible dates and saved searchess80
•Match location to your whole trips85
•Answer questions instantlys82
•Personalized policy check and acknowledgments78
•Smart review insights and trust signalss80
Protected booking and payments
•Export tax-ready earnings reportss72
Trust and accountability
•Link trusted accountss45
+7 more
24EARLY ADOPTERΔ 3
Routine Remote Wanderers
Remote Worker & Digital Nomad ▸ Traveling Digital Nomad
Incremental Cohort Requirements16
Discovering the right home
•Flexible dates and destinationss55
Protected booking and payments
•Flexible date matchings80
•Installments and pay-over-times65
•Automated expense integrations72
Hosting setup and management
•Set weekday and weekend ratess52
•Factor in dates and demands55
•Custom fee ruless50
•Set payout timing and split earningss60
The stay experience
•In-app help for every utilitys78
•Smart access and self check-ins80
+6 more
25EARLY ADOPTERΔ 0
Renovation & Gap-Month Movers
Relocation & Temporary-Housing Traveler ▸ General
Incremental Cohort Requirements
No new requirements
26INNOVATORΔ 0
Deal-Hunting Solo Consultant
Business & Corporate Traveler ▸ Individual Business Traveler
Incremental Cohort Requirements
No new requirements
27EARLY MAJORITYΔ 3
Deadline-Bound Remote Workers
Remote Worker & Digital Nomad ▸ Traveling Digital Nomad
Incremental Cohort Requirements15
Discovering the right home
•Best-dates recommendationss80
Protected booking and payments
•Guarantee availability at checkouts80
•Guarantee the price in the guest's currencys70
•Compare and confirm with agreements68
•Handle refunds across every cases78
•Waive fees for covered reasonss80
•Smart rebooking with alternativess80
•Instant self-service rebookings80
•Verify identity and support many currenciess60
•Give full earnings statementss70
+5 more
28INNOVATORΔ 0
Solo Contractors on First Postings
Business & Corporate Traveler ▸ Project & Assignment Worker
Incremental Cohort Requirements
No new requirements
29EARLY ADOPTERΔ 0
Frequent Self-Expensing Professional
Business & Corporate Traveler ▸ Individual Business Traveler
Incremental Cohort Requirements2
Discovering the right home
•Synced multi-channel availabilitys80
Marketplace growth and go-to-market
•Personalized total-trip savingss85
30EARLY MAJORITYΔ 1
Sight-Unseen Relocators
Relocation & Temporary-Housing Traveler ▸ General
Incremental Cohort Requirements7
Hosting setup and management
•Caption and group by rooms38
•Photo-linked room mappings52
•Show and hide the neighborhoods45
•Preview and go-live controlss40
•Automate task schedulings55
Marketplace growth and go-to-market
•Targeted host invitationss60
•Smart pricing and photo helps60
31LATE MAJORITYΔ 16
Hotel-Loyal Comfort Couples
Leisure Vacationer ▸ Couples Getaway
Incremental Cohort Requirements72
Discovering the right home
•Immersive walkthrough tours82
•Trust signals and highlighted insightss78
•Instant answers with host escalations80
•Build a trip around a vibes85
•Personalized home recommendationss80
Protected booking and payments
•Guaranteed rebooking safety nets82
•Sync availability across channelss80
•Guaranteed-stay protection with backups72
•Global localized paymentss85
•Fraud-screened global paymentss82
+62 more
32LATE MAJORITYΔ 2
Hotel-Loyal Cautious Solos
Leisure Vacationer ▸ Solo Traveler
Incremental Cohort Requirements10
Trust and accountability
•Summarize reviews with highlightss75
•Guide richer, trusted reviewss80
•Smart-timed simultaneous reveals75
•Proactive fraud detections85
•Proactive safety protections88
•Proactive risk detection networks85
The stay experience
•Verified handoff and turnover triggers75
•Smart check-out coordinations72
•Verified access hand-backs82
•Smart-lock auto check-outs78
33EARLY ADOPTERΔ 6
Sabbatical Settlers
Remote Worker & Digital Nomad ▸ Seasonal Long-Stay Resident
Incremental Cohort Requirements32
Discovering the right home
•Inspiration feed and themess80
Protected booking and payments
•Instant flexible payoutss80
•Automate resolution and reconciliations85
•Flexible instant payoutss74
•Instant global payouts with tax handlings85
Trust and accountability
•Dispute-linked re-verifications62
•Show star ratings and written reviewss15
•Sort, filter, and flag reviewss55
•Reputation summary and fit signals80
•Auto-vet with trust scorings82
+22 more
34LATE MAJORITYΔ 9
Cautious First-Time Backpackers
Budget-Conscious Traveler ▸ Backpacker & Young Traveler
Incremental Cohort Requirements42
Trust and accountability
•Risk-scored automated reinstatements85
•Real-time authoritative verifications85
•Detect and block fake contactss72
•End-to-end resolution and preventions85
•Verified evidence and resolutions80
•Pattern-triggered proactive reviews85
Hosting setup and management
•Smart suggestions and completeness scorings70
•Auto-generate neighborhood guides66
•Guided photo coachings68
•Auto-price to demands88
+32 more
35LATE MAJORITYΔ 8
Cautious Traditional Families
Leisure Vacationer ▸ Family Vacationer
Incremental Cohort Requirements36
Protected booking and payments
•Financed checkout with instant approvals88
•Automate payout routing and scheduless80
Hosting setup and management
•Describe the area for guestss70
•Guide setup with smart suggestionss72
•Guided launch with visibility boosts68
•Smart pricing suggestionss72
•Recommend a smart price per nights82
•Cleaner scheduling and dispatchs68
•Manage a helper teams80
•Managed cleaning marketplaces80
+26 more
36EARLY MAJORITYΔ 0
Family-Amenity Verifiers
Budget-Conscious Traveler ▸ Value-Seeking Family or Couple
Incremental Cohort Requirements1
Hosting setup and management
•Portfolio pricing and syncs85
37LATE MAJORITYΔ 0
Guarantee-Backed Family Reunions
Group & Occasion Traveler ▸ Friends & Family Group
Incremental Cohort Requirements2
Discovering the right home
•Smart type recommendationss70
Marketplace growth and go-to-market
•Automated hosting autopilots85
38EARLY MAJORITYΔ 1
Wedding Party Coordinator
Group & Occasion Traveler ▸ Special-Occasion Organizer
Incremental Cohort Requirements7
Marketplace growth and go-to-market
•Referral and launch incentivess52
•Targeted supply campaignss78
•Featured city landing pagess60
•Reward referrals and offer launch incentivess55
•Match demand to live supplys62
•Ratio-triggered acquisition switchings45
•Tune and protect referralss78
39LATE MAJORITYΔ 3
Guaranteed-Value Hotel Switchers
Budget-Conscious Traveler ▸ Value-Seeking Family or Couple
Incremental Cohort Requirements13
Marketplace growth and go-to-market
•Demand-matched incentivess85
•Automatic acquisition throttlings65
•Waitlist-gated demand throttlings65
•Predictive liquidity balancings90
•Snap-and-publish with auto-fills85
•Auto-fill listing from address and photoss80
•Automate dynamic pricing and availability ruless82
•Instant book with ruless80
•Trip-based group invites and tiered rewardss78
•Reward two-sided referralss75
+3 more
40LATE MAJORITYΔ 0
Corporate Event Organizer
Group & Occasion Traveler ▸ Special-Occasion Organizer
Incremental Cohort Requirements1
Marketplace growth and go-to-market
•Guided discovery journeys80
41EARLY MAJORITYΔ 1
Planned Extended Visitors
Remote Worker & Digital Nomad ▸ Seasonal Long-Stay Resident
Incremental Cohort Requirements4
Discovering the right home
•Map-driven flexible discoverys58
•Map-based flexible discoverys55
•Filter loosely by flexible dates and vibes58
•Suggest trips from your rough intents82
42EARLY ADOPTERΔ 0
Repeat Project Consultants
Business & Corporate Traveler ▸ Project & Assignment Worker
Incremental Cohort Requirements
No new requirements
43LATE MAJORITYΔ 0
Employer-Coordinated Temp Housing
Relocation & Temporary-Housing Traveler ▸ General
Incremental Cohort Requirements
No new requirements
44LATE MAJORITYΔ 0
Cautious Season Relocators
Remote Worker & Digital Nomad ▸ Seasonal Long-Stay Resident
Incremental Cohort Requirements
No new requirements
45EARLY MAJORITYΔ 0
Policy-Bound Corporate Traveler
Business & Corporate Traveler ▸ Individual Business Traveler
Incremental Cohort Requirements
No new requirements
46EARLY MAJORITYΔ 0
Team-Deployed Assignment Staff
Business & Corporate Traveler ▸ Project & Assignment Worker
Incremental Cohort Requirements
No new requirements
47LATE MAJORITYΔ 0
Audit-Wary Compliance Traveler
Business & Corporate Traveler ▸ Individual Business Traveler
Incremental Cohort Requirements
No new requirements
48LATE MAJORITYΔ 0
Corporate-Mandated Relocation Bookings
Business & Corporate Traveler ▸ Project & Assignment Worker
Incremental Cohort Requirements
No new requirements