This is an example Strategy.
Create your own
09
Customer cohorts
AI Content
09
Customer cohorts
AI Content
Within each customer persona, who are the innovators most likely to adopt first?
01
Demand
Home-Seeking Traveler
CUSTOMER SEGMENT
Leisure Vacationer
Leisure Vacationer
p
1
Persona
Family Vacationer
Family Vacationer
4/4 cohorts
Persona
Couples Getaway
Couples Getaway
4/4 cohorts
Persona
Solo Traveler
Solo Traveler
4/4 cohorts
CUSTOMER SEGMENT
Business & Corporate Traveler
Business & Corporate Traveler
p
6
Persona
Individual Business Traveler
Individual Business Traveler
4/4 cohorts
Persona
Project & Assignment Worker
Project & Assignment Worker
4/4 cohorts
CUSTOMER SEGMENT
Remote Worker & Digital Nomad
Remote Worker & Digital Nomad
p
4
Persona
Traveling Digital Nomad
Traveling Digital Nomad
4/4 cohorts
Persona
Seasonal Long-Stay Resident
Seasonal Long-Stay Resident
4/4 cohorts
CUSTOMER SEGMENT
Group & Occasion Traveler
Group & Occasion Traveler
p
3
Persona
Friends & Family Group
Friends & Family Group
4/4 cohorts
Persona
Special-Occasion Organizer
Special-Occasion Organizer
4/4 cohorts
CUSTOMER SEGMENT
Budget-Conscious Traveler
Budget-Conscious Traveler
p
2
Persona
Backpacker & Young Traveler
Backpacker & Young Traveler
4/4 cohorts
Persona
Value-Seeking Family or Couple
Value-Seeking Family or Couple
4/4 cohorts
CUSTOMER SEGMENT
Relocation & Temporary-Housing Traveler
Relocation & Temporary-Housing Traveler
p
5
Cohorts
Innovator
Between-Homes Improvisers
Between-Homes Improvisers
Adopt on promise; tolerate manual coordination and rough listings for a cheaper, flexible weeks-long stay between homes.
Early adopter
Renovation & Gap-Month Movers
Renovation & Gap-Month Movers
Adopt once monthly rates and mostly-accurate listings exist; forgive minor mismatches if the home is genuinely livable.
Early majority
Sight-Unseen Relocators
Sight-Unseen Relocators
Won't commit to living somewhere unseen until listings are verified accurate, check-in flexible, and reviews prove real daily livability.
Late majority
Employer-Coordinated Temp Housing
Employer-Coordinated Temp Housing
Adopt only with corporate billing, guaranteed accuracy, protection, and audited move-in reliability — waiting for it to become dependable infrastructure.
02
Supply
Supply marketplace side
Add customers for this marketplace side on the Customer segments page.
09Customer cohorts
Within each customer persona, who are the innovators most likely to adopt first?