Given our evolving capabilities and positioning, what are our TAM, SAM, and SOM over time?
Opportunity over time
Your market opportunity is drawn from the releases below. Size one — or draft them all — and the curve appears here.
TAM — total addressableSAM — serviceable addressableSOM — serviceable obtainable
Major Milestone
Market Positioning
Market Opportunity
1
On-Demand Rides Replace Hailing a Cab
Tap once. A car comes to you.
Stop standing on the street hoping to hail a cab. Request a ride from exactly where you are and get automatically matched to a nearby driver in seconds.
TAM
M
SAM
M
SOM
M
2
Cashless Trips with an Upfront Price
Tap once. Know the price. Just get out.
Summon a nearby driver from wherever you are, see the full fare before you request, and step out with the trip already paid — no cash, no card reader, no haggling.
TAM
M
SAM
M
SOM
M
3
A Trusted, Accountable Two-Sided Network
On-demand rides with a price and people you trust
Tap once for a nearby driver at an upfront price you pay cashlessly — with verified riders and drivers who rate each other, carry a reputation, and can reach help any time.
TAM
M
SAM
M
SOM
M
4
Reliable Pickups in Hard Places — Airports, Venues, and Events
On-Demand Rides That Work Anywhere in the City
Tap once and get matched to a nearby driver with an upfront price and cashless payment — even at airports, hotels, and packed event exits where finding your car is hardest.
TAM
M
SAM
M
SOM
M
5
A Complete, Self-Serve City-Grade Rideshare Platform
Tap once. Get a car. Everywhere in the city.
A reliable ride on demand with the price known upfront and payment automatic — matched to a nearby driver, trackable live, safe for both sides, and dependable from a quiet curb to a packed airport or stadium.
16Market opportunity
Given our evolving capabilities and positioning, what are our TAM, SAM, and SOM over time?
Opportunity over time
Your market opportunity is drawn from the releases below. Size one — or draft them all — and the curve appears here.