This is an example Strategy.
Create your own
09
Customer cohorts
AI Content
09
Customer cohorts
AI Content
Within each customer persona, who are the innovators most likely to adopt first?
01
Demand
On-Demand City Rider
CUSTOMER SEGMENT
Daily Urban & Suburban Commuter
Daily Urban & Suburban Commuter
p
3
Persona
End-to-End Door-to-Door Commuter
End-to-End Door-to-Door Commuter
4/4 cohorts
Persona
First & Last Mile Transit Connector
First & Last Mile Transit Connector
4/4 cohorts
Persona
Park-and-Ride Hybrid
Park-and-Ride Hybrid
4/4 cohorts
Persona
Backup-Mode Commuter
Backup-Mode Commuter
4/4 cohorts
CUSTOMER SEGMENT
Corporate Business Traveler
Corporate Business Traveler
p
4
Persona
Airport Business Traveler
Airport Business Traveler
4/4 cohorts
Persona
Client-Facing Meeting Rider
Client-Facing Meeting Rider
4/4 cohorts
Persona
Expense-Managed Employee
Expense-Managed Employee
4/4 cohorts
CUSTOMER SEGMENT
Nightlife & Social Rider
Nightlife & Social Rider
p
1
Persona
Safe-Ride-Home Rider
Safe-Ride-Home Rider
4/4 cohorts
Persona
Event & Venue Egress Rider
Event & Venue Egress Rider
4/4 cohorts
CUSTOMER SEGMENT
Non-Driver by Necessity
Non-Driver by Necessity
p
2
Persona
Carless Daily-Life Rider
Carless Daily-Life Rider
4/4 cohorts
Persona
Accessibility-Dependent Rider
Accessibility-Dependent Rider
4/4 cohorts
CUSTOMER SEGMENT
Everyday Errand & Appointment Rider
Everyday Errand & Appointment Rider
p
5
Persona
Medical & Appointment Rider
Medical & Appointment Rider
4/4 cohorts
Persona
Shopping & Errand Rider
Shopping & Errand Rider
4/4 cohorts
CUSTOMER SEGMENT
Traveler & Visitor
Traveler & Visitor
p
6
Persona
Air & Rail Arrival Traveler
Air & Rail Arrival Traveler
4/4 cohorts
Persona
City Explorer & Visitor
City Explorer & Visitor
4/4 cohorts
CUSTOMER SEGMENT
Situational Fallback Rider
Situational Fallback Rider
p
7
Cohorts
Innovator
Curious Backup Try-ers
Curious Backup Try-ers
Tech-comfortable drivers who'll test the app once when stuck, tolerating setup friction and a few taps to get moving.
Early adopter
Occasional Pinch Riders
Occasional Pinch Riders
Return in real jams only if one-tap request works with no saved setup and a car reliably appears fast.
Early majority
Trusted Emergency Standby
Trusted Emergency Standby
Won't rely on it as their fallback until availability and upfront price are proven every time under pressure, weather, and late nights.
Late majority
Default Safety-Net Switchers
Default Safety-Net Switchers
Adopt only once rideshare is universally dependable, socially normal, and cheaper than owning a backup plan themselves.
02
Supply
Supply marketplace side
Add customers for this marketplace side on the Customer segments page.
09Customer cohorts
Within each customer persona, who are the innovators most likely to adopt first?