This is an example Strategy.
Create your own
06
Customer cohorts
AI Content
06
Customer cohorts
AI Content
Within each customer persona, who are the innovators most likely to adopt first?
01
Demand
On-Demand Urban Rider
4 customers
0 cohorts
CUSTOMER SEGMENT
Everyday city rider
Everyday city rider
2 personas
0 cohorts
p
2
CUSTOMER SEGMENT
Social and nightlife rider
Social and nightlife rider
2 personas
0 cohorts
p
1
CUSTOMER SEGMENT
Traveler
Traveler
2 personas
0 cohorts
p
3
CUSTOMER SEGMENT
Rider booking for someone else
Rider booking for someone else
2 personas
0 cohorts
p
4
02
Supply
Everyday Driver Earning on Their Time
3 customers
0 cohorts
CUSTOMER SEGMENT
Casual part-time driver
Casual part-time driver
2 personas
0 cohorts
p
5
CUSTOMER SEGMENT
Full-time professional driver
Full-time professional driver
2 personas
0 cohorts
p
7
CUSTOMER SEGMENT
Prospective new driver
Prospective new driver
2 personas
0 cohorts
p
6
06Customer cohorts
Within each customer persona, who are the innovators most likely to adopt first?