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11
Customer requirements
AI Content
11
Customer requirements
AI Content
Which product features would it take to win each cohort?
01
Demand
On-Demand Urban Rider
4 customers
CUSTOMER SEGMENT
Everyday city rider
p
2
CUSTOMER SEGMENT
Social and nightlife rider
p
1
CUSTOMER SEGMENT
Traveler
p
3
CUSTOMER SEGMENT
Rider booking for someone else
p
4
02
Supply
Everyday Driver Earning on Their Time
3 customers
CUSTOMER SEGMENT
Casual part-time driver
p
5
CUSTOMER SEGMENT
Full-time professional driver
p
7
CUSTOMER SEGMENT
Prospective new driver
p
6
11Customer requirements
Which product features would it take to win each cohort?